Former Pat Peck Honda location continues serving Gulfport and Mississippi Gulf Coast Honda customers under the Group 1 Honda Gulfport name
GULFPORT, Miss., June 25, 2026 /PRNewswire/ -- In a strategic move to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that Pat Peck Honda has been renamed Group 1 Honda Gulfport as part of the company's nationwide efforts to align dealerships under the Group 1 name.
The Gulfport dealership is one of many U.S. locations being aligned under the Group 1 name, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Honda expertise, and customer relationships that have served the Mississippi Gulf Coast for decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Pat Peck Honda to Group 1 Honda Gulfport is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. While the dealership's name has changed, the rebrand does not represent a change in ownership, staffing, Honda product offerings, or day-to-day operations.
Group 1 Automotive has owned and operated the Gulfport Honda dealership for nearly two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Gulfport dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"This rebrand gives our customers the best of both worlds: the same local Honda team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Jeff Beard, General Manager of Group 1 Honda Gulfport. "As we move forward under the Group 1 name, our focus is on making the customer experience even more consistent, convenient, and transparent, whether someone is shopping for a new Honda, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Honda Gulfport will continue to serve customers from its existing location at 11151 Highway 49 in Gulfport, Mississippi, supporting drivers throughout Gulfport, Biloxi, and surrounding Mississippi Gulf Coast communities with new Honda vehicles, pre-owned vehicles, Honda service, parts, and maintenance support.