Former Beck & Masten Kia location is among the dealerships now operating under the unified Group 1 brand
HOUSTON, Jun 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Kia Tomball, formerly Beck & Masten Kia, which has operated under its new name since May 4, 2026.
The Tomball dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Kia expertise, and customer relationships that have served Tomball and northwest Houston.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Beck & Masten Kia to Group 1 Kia Tomball is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Tomball dealership since 2023. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Tomball dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"The Group 1 name connects our Tomball store to a national network without changing the local team customers rely on," said Farzad Elyasi, General Manager of Group 1 Kia Tomball. "Our priority is a clear, consistent experience, whether you're buying a Kia or bringing one in for service."
Continuity of Service and Local Commitment
Group 1 Kia Tomball continues to serve customers from its existing location at 25501 State Highway 249 in Tomball, Texas, supporting drivers throughout Tomball, Magnolia, Cypress, The Woodlands, and surrounding northwest Houston communities with new Kia vehicles, pre-owned vehicles, Kia service, parts, and maintenance support.
The dealership remains focused on the same local relationships that defined Beck & Masten Kia, while gaining a clearer connection to Group 1's broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.