Former Sterling McCall Toyota Fort Bend Collision Center location is among the facilities now operating under the unified Group 1 brand
HOUSTON, Jun 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Toyota Fort Bend Collision, formerly the Sterling McCall Toyota Fort Bend Collision Center, which has operated under its new name since January 19, 2026.
The Richmond collision center is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, collision repair expertise, and customer relationships that have served Fort Bend County.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from the Sterling McCall Toyota Fort Bend Collision Center to Group 1 Toyota Fort Bend Collision is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, repair capabilities, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Richmond facility as part of its Fort Bend County operations. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Richmond collision center supported by the resources, technology, and operational discipline of a larger automotive group.
"A collision is stressful enough without having to wonder who is repairing your vehicle, and this rebrand gives our customers the same trusted local repair team with a clearer connection to the strength and resources of Group 1," said Martin Morcho, General Manager of Group 1 Toyota Fort Bend. "Our focus remains on a consistent, convenient, and transparent repair experience, from the first estimate through final delivery."
Continuity of Service and Local Commitment
Group 1 Toyota Fort Bend Collision continues to serve drivers from its existing location at 6139 FM 762 Road in Richmond, Texas, supporting drivers throughout Richmond, Rosenberg, Sugar Land, and surrounding Fort Bend County communities with collision repair, body work, paint and refinishing, and post-repair support.