Former Sterling McCall Chevrolet location is among the dealerships now operating under the unified Group 1 brand
HOUSTON, June 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Chevrolet Spring, formerly Sterling McCall Chevrolet, which has operated under its new name since September 22, 2025.
The north Houston dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Chevrolet expertise, and customer relationships that have served the Spring and north Houston communities for decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Sterling McCall Chevrolet to Group 1 Chevrolet Spring is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the north Houston dealership for more than two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar north Houston dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Rodney Crow, General Manager of Group 1 Chevrolet Spring. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Chevrolet, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Chevrolet Spring continues to serve customers from its existing location at 17800 North Freeway in Houston, Texas, supporting drivers throughout Spring, The Woodlands, Tomball, and surrounding north Houston communities with new Chevrolet vehicles, pre-owned vehicles, certified service, parts, and maintenance support.