Former Sterling McCall Honda location is among the dealerships now operating under the unified Group 1 brand
HOUSTON, Jun 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Honda Kingwood, formerly Sterling McCall Honda, which has operated under its new name since May 4, 2026.
The Kingwood dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Honda expertise, and customer relationships that have served Kingwood and northeast Houston for more than two decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Sterling McCall Honda to Group 1 Honda Kingwood is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Kingwood dealership for more than two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Kingwood dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Our Kingwood customers kept the same team and gained the strength of Group 1 behind them," said Kimberly Eddy, General Manager of Group 1 Honda Kingwood. "The experience is what matters: consistent and transparent, from sales through service."
Continuity of Service and Local Commitment
Group 1 Honda Kingwood continues to serve customers from its existing location at 22575 US Highway 59 in Kingwood, Texas, supporting drivers throughout Kingwood, Humble, Atascocita, Porter, and surrounding northeast Houston communities with new Honda vehicles, pre-owned vehicles, Honda service, parts, and maintenance support.
The dealership remains focused on the same local relationships that defined Sterling McCall Honda, while gaining a clearer connection to Group 1's broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.