Former Honda of Bay County location continues serving Panama City-area customers under the Group 1 Honda Panama City name
PANAMA CITY, Fla., June 25, 2026 /PRNewswire/ -- In a strategic move to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that Honda of Bay County has been renamed Group 1 Honda Panama City, effective June 11, 2026, as part of the company's nationwide brand alignment initiative.
The Panama City dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Honda expertise, and customer relationships that have served the Florida Panhandle for years.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Honda of Bay County to Group 1 Honda Panama City is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations.
Group 1 Automotive has owned and operated the Panama City dealership for years. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Panama City dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"This rebrand gives our customers the best of both worlds: the same local Honda team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Scott Struebing, General Manager of Group 1 Honda Panama City. "Our focus is on making the customer experience even more consistent, convenient, and transparent, whether someone is shopping for a new Honda, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Honda Panama City continues to serve customers from its existing location at 3601 East 15th Street in Panama City, Florida, supporting drivers throughout Panama City, Lynn Haven, Callaway, and surrounding Florida Panhandle communities with new Honda vehicles, pre-owned vehicles, Honda service, parts, and maintenance support.