Former Sterling McCall Toyota Fort Bend location is among the dealerships now operating under the unified Group 1 brand
HOUSTON, Jun 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Toyota Fort Bend, formerly Sterling McCall Toyota Fort Bend, which has operated under its new name since October 8, 2025.
The Fort Bend County dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Toyota expertise, and customer relationships that have served Fort Bend County for more than two decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Sterling McCall Toyota Fort Bend to Group 1 Toyota Fort Bend is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Fort Bend County dealership for more than two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Fort Bend County dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Martin Morcho, General Manager of Group 1 Toyota Fort Bend. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Toyota, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Toyota Fort Bend continues to serve customers from its existing location at 20465 Southwest Freeway in Richmond, Texas, supporting drivers throughout Richmond, Rosenberg, Sugar Land, and surrounding Fort Bend County communities with new and pre-owned Toyota vehicles, Toyota service, parts, and maintenance.