Former Beck & Masten Buick GMC North location is among the dealerships now operating under the unified Group 1 brand
HOUSTON, June 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Buick GMC North, formerly Beck & Masten Buick GMC North, which has operated under its new name since October 6, 2025.
The northwest Houston dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Buick, and GMC expertise, and customer relationships that have served northwest Houston.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Beck & Masten Buick GMC North to Group 1 Buick GMC North is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the northwest Houston dealership since 2023. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar northwest Houston dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Joseph Pierce, General Manager of Group 1 Buick GMC North. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Buick or GMC, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Buick GMC North continues to serve customers from its existing location at 11300 FM 1960 West in Houston, Texas, supporting drivers throughout Cypress, Jersey Village, Tomball, and surrounding northwest Houston communities with new Buick or GMC vehicles, pre-owned vehicles, certified service, parts, and maintenance support.