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Group 1 Automotive Announces Honda of Greenbelt is now Group 1 Honda Greenbelt

In a strategic move to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that Honda of Greenbelt has been renamed Group 1 Honda Greenbelt, effective May 12, 2026, as part of the company's nationwide brand alignment initiative.

articleGroup 1 Automotive, Inc.June 26, 20265 min read/news/group-1-automotive-announces-honda-of-greenbelt-is-now-group-1-honda-greenbelt
Group 1 Automotive Announces Honda of Greenbelt is now Group 1 Honda Greenbelt

About this update from Group 1 Automotive, Inc.

Former Honda of Greenbelt location continues serving Greenbelt and Prince George's County customers under the Group 1 Honda Greenbelt name GREENBELT, Md., June 26, 2026 /PRNewswire/ -- In a strategic move to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that Honda of Greenbelt has been renamed Group 1 Honda Greenbelt, effective May 12, 2026, as part of the company's nationwide brand alignment initiative. The Greenbelt dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Honda expertise, and customer relationships that have served Greenbelt and the surrounding Prince George's County communities. Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com. Better Customer Experience The transition from Honda of Greenbelt to Group 1 Honda Greenbelt is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand does not represent a change in ownership, staffing, product offerings, or day-to-day operations. Group 1 Automotive has owned and operated the Greenbelt dealership since early 2024, when the location joined the company's Maryland operations. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Greenbelt dealership supported by the resources, technology, and operational discipline of a larger automotive group. "This rebrand gives our customers the best of both worlds: the same local Honda team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Tammy Darvish, General Manager of Group 1 Honda Greenbelt. "Our focus is on making the customer experience even more consistent, convenient, and transparent, whether someone is shopping for a new Honda, servicing their current vehicle, or considering a trade-in." Continuity of Service and Local Commitment Group 1 Honda Greenbelt continues to serve customers ...

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