Former Subaru El Paso location is among the dealerships now operating under the unified Group 1 brand
EL PASO, Texas, June 29, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., is celebrating one year of Group 1 Subaru El Paso, formerly Subaru El Paso, which has operated under its new name since June 23, 2025.
The El Paso dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Subaru expertise, and customer relationships that have served El Paso and the surrounding region.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Subaru El Paso to Group 1 Subaru El Paso is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the El Paso dealership since 2018. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar El Paso dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Matt Valenzuela, General Manager of Group 1 Subaru El Paso. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Subaru, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Subaru El Paso continues to serve customers from its existing location at 1444 Airway Boulevard in El Paso, Texas, supporting drivers throughout El Paso, Las Cruces, and surrounding West Texas and New Mexico communities with new Subaru vehicles, pre-owned vehicles, Subaru service, parts, and maintenance support.