Small Business
Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Ford of El Paso in El Paso
As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of El Paso, formerly Shamaley Ford, which has operated under its new name since August 14, 2025.
About this update from Group 1 Automotive, Inc.
Former Shamaley Ford location is among the dealerships now operating under the unified Group 1 brand EL PASO, Texas, June 29, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of El Paso, formerly Shamaley Ford, which has operated under its new name since August 14, 2025. The El Paso dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Ford expertise, and customer relationships that have served El Paso for more than a decade. Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com. Better Customer Experience The transition from Shamaley Ford to Group 1 Ford of El Paso is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name. Group 1 Automotive has owned and operated the El Paso dealership for more than a decade. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar El Paso dealership supported by the resources, technology, and operational discipline of a larger automotive group. "Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Charlie Hassoun, General Manager of Group 1 Ford of El Paso. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford, servicing their current vehicle, or considering a trade-in." Continuity of Service and Local Commitment Group 1 Ford of El Paso continues to serve customers from its existing location at 11301 Gateway Boulev...
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