Former Shamaley Collision Center of El Paso location is among the facilities now operating under the unified Group 1 brand
EL PASO, Texas, June 29, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Collision El Paso, formerly the Shamaley Collision Center of El Paso, which has operated under its new name since January 19, 2026.
The El Paso collision center is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, collision repair expertise, and customer relationships that have served the El Paso region.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from the Shamaley Collision Center of El Paso to Group 1 Collision El Paso is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, repair capabilities, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the El Paso facility as part of its El Paso operations. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar El Paso collision center supported by the resources, technology, and operational discipline of a larger automotive group.
"A collision is stressful enough without having to wonder who is repairing your vehicle, and this rebrand gives our customers the same trusted local repair team with a clearer connection to the strength and resources of Group 1," said Charlie Hassoun, General Manager of Group 1 Ford of El Paso. "Our focus remains on a consistent, convenient, and transparent repair experience, from the first estimate through final delivery."
Continuity of Service and Local Commitment
Group 1 Collision El Paso continues to serve drivers from its existing location at 11351 Gateway Boulevard West in El Paso, Texas, supporting drivers throughout El Paso, Las Cruces, and surrounding West Texas and New Mexico communities with collision repair, body work, paint and refinishing, and post-repair support.