Björn Borg AB (publ) (BORG) Q2 2025 Earnings Call

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Replay transcript excerpt

WEBVTT 00:00:00.031 -- 00:00:04.419 Good morning, guys, and welcome to our Q2 presentation. 00:00:04.419 -- 00:00:09.567 Beautiful Friday. We're getting ready for the midnight run tomorrow. 00:00:09.567 -- 00:00:15.057 You should join us if you can. So we're partnering up with Midnattsloppet. 00:00:15.057 -- 00:00:20.246 And so tomorrow in Stockholm, more than 30,000 runners will be wearing 00:00:20.246 -- 00:00:25.256 a beautiful Diva Pink Borg tea. And of course, everyone working 00:00:25.256 -- 00:00:28.102 from Björn Borg is doing their one as well. 00:00:28.102 -- 00:00:33.252 But enough of that. Looking at Q2, I think the clear highlights obviously is 00:00:33.252 -- 00:00:38.684 that our sports apparel and our own e-commerce is continuing to 00:00:38.684 -- 00:00:44.433 perform exceptionally well. So, OwnEcom growing 26% in the quarter, 00:00:44.433 -- 00:00:48.659 benchmarking that against competitors, we're clearly taking market cheers. 00:00:48.659 -- 00:00:54.206 The growth is spread across almost all of our markets, so that's very, very reassuring. 00:00:54.206 -- 00:00:58.251 And of course, a clear sign that the brand is getting stronger and stronger and stronger. 00:00:58.251 -- 00:01:03.498 And of course, the combination with a very strong product offering, of course, is the 00:01:03.498 -- 00:01:08.584 reason for this very strong growth. of course, together with a great team that is 00:01:08.584 -- 00:01:12.909 managing our e-commerce business. But of course, I think the highlight that is worth 00:01:12.909 -- 00:01:17.934 talking about, you know, over and over again is our ongoing, very, very strong 00:01:17.934 -- 00:01:21.978 momentum with sports power. So plus 45% in the quarter. 00:01:21.978 -- 00:01:23.720 So those has been following us for a wh...