Björn Borg AB (publ) (BORG) Q1 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Good morning guys and happy Friday and welcome to our Q1 2021 five investor presentation. So first things first, we've kicked off the year with record sales. So never before have we started a year in such a good way. And it's a lot of reasons for that. One, of course, is our footwear integration. So for those that have been following us for a while, about a year ago, in the beginning of 2024, our licensed partner went bankrupt. very quickly decide to take it over to integrate it and we've been doing that ever since and that is progressing in a very very good way so footwear is not only growing but also of course when we now review the collection looking at the distribution there's just a lot of things pointing in the right direction so here we feel there's a massive massive potential and that development is according to to plan Sports Apparel is continuing to grow, up 13% in the quarter. Looking at our e-com business, which Sports Apparel is up more than 40%. So we can conclude now that we are clearly gaining market shares when it comes to our Sports Apparel collection in all of our markets, which is, of course, a fantastic victory. Running through then the numbers, we did 280 million. When we look at the sales on all the quarters for Björn Borg, this is our second best quarter. The best quarter was actually last year's Q3. And for those of you that have been watching us for a while, you know that our Q3 is really where we do most of our turnover. That's just the seasonality of our brand. But with Q1 now coming up as the second biggest one, of course, it's a clear sign of strength. So sales is continuing to develop really, really good at the back of, of course, a very strong 2024 where we grew 14%. Wholesale is doing very, very well. But I think what is really sticki...