Björn Borg AB (publ) (BORG) Q1 2025 Earnings Call

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Replay transcript excerpt

WEBVTT 00:00:00.031 -- 00:00:05.299 Good morning guys and happy Friday and welcome to our Q1 2021 00:00:05.299 -- 00:00:08.063 five investor presentation. 00:00:08.063 -- 00:00:12.750 So first things first, we've kicked off the year with record sales. 00:00:12.750 -- 00:00:17.345 So never before have we started a year in such a good way. 00:00:17.345 -- 00:00:22.100 And it's a lot of reasons for that. One, of course, is our footwear integration. 00:00:22.100 -- 00:00:26.515 So for those that have been following us for a while, about a year ago, in the beginning 00:00:26.515 -- 00:00:30.895 of 2024, our licensed partner went bankrupt. 00:00:30.895 -- 00:00:36.062 very quickly decide to take it over to integrate it and we've been doing that ever since 00:00:36.062 -- 00:00:41.110 and that is progressing in a very very good way so footwear is 00:00:41.110 -- 00:00:45.196 not only growing but also of course when we now review the collection looking at the 00:00:45.196 -- 00:00:49.162 distribution there's just a lot of things pointing in the right direction so here we 00:00:49.162 -- 00:00:54.329 feel there's a massive massive potential and that development is according to to 00:00:54.329 -- 00:00:59.596 plan Sports Apparel is continuing to grow, up 13% in the quarter. 00:00:59.596 -- 00:01:02.881 Looking at our e-com business, which Sports Apparel is up more than 40%. 00:01:02.881 -- 00:01:07.888 So we can conclude now that we are clearly gaining 00:01:07.888 -- 00:01:11.393 market shares when it comes to our Sports Apparel collection in all of our markets, which 00:01:11.393 -- 00:01:16.619 is, of course, a fantastic victory. Running through then the numbers, we did 280 00:01:16.619 -- 00:01:21.665 million. When we look at the sales on all the quarters for Björn Borg, t...