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Björn Borg AB (publ) (BORG) Q3 2025 Earnings Call

Björn Borg AB (publ) (STO: BORG) Q3 2025 earnings conference call, held 2025-11-14. Replay captured from the company's public earnings webcast.

Fri, November 14, 2025 at 5:00 AMendedReplay
Björn Borg AB (publ) (BORG) Q3 2025 Earnings Call

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friday not only is the weather beautiful and it's time for our compulsory sports hour in about a few hours it's also time to present our q3 results and we're super happy to share with you that our sports apparel collection continues to drive growth so of course as you probably recall or remember i've been talking about this now for many many courts in a row The whole dream with Bjorn Borg is to transition this in the past beautiful men's underwear brand into a bigger arena to build a sports fashion brand. And with that, of course, growing. But more than that, also inspiring people that if you should give something to yourself today, it's to move. whether it's walking to office taking the bike or doing a triathlon doesn't really matter movement is the best gift to yourself not only will you be happier you also live a bit longer and it's going to be a lot of fun perhaps not always doing the workout but certainly afterwards so Q3, another quarter where our sports apparel collection continues to grow. So absolutely fantastic. And by far, of course, the biggest highlight of the quarter. If we look at the sales, it's a record quarter. We never sold more than 300 million SEK in a quarter. So that's, of course, fantastic. We like to break records. Also, our gross profit is improving versus last year. And that, of course, consequences lead to growth. A strong also, Abit Afflit was last year where we're growing Abit with 7.3% and closing at 45.1 million SEK in profit. So overall, you know, a solid quarter behind us. So that is making me really, really happy, of course. But first, just a reminder of if you want to accomplish anything in life, you need to have a long-term goal. And of course, our ambition is to become a global iconic sports fashion brand. That's where we're head...

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