Björn Borg AB (publ) (BORG) Q4 2025 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:06.142 Good morning, and it's Friday again, and I'm happy that you have joined us for our Q4 00:00:06.142 -- 00:00:09.507 presentation, closing then 2025. 00:00:09.507 -- 00:00:11.070 And 00:00:11.070 -- 00:00:16.119 decided to squeeze in three victories in one sentence. 00:00:16.119 -- 00:00:19.104 I think that's going to wrap up pretty 00:00:19.104 -- 00:00:23.914 good. feeling of our last quarter so I think first of course you know we closed the year 00:00:23.914 -- 00:00:29.244 with a very strong momentum in own ecom so growing 24 percent in the quarter 00:00:29.244 -- 00:00:34.415 taking market shares so that's reassuring and the second one of course sports 00:00:34.415 -- 00:00:39.224 apparel continues to drive growth very very important part of our you know key strategic 00:00:39.224 -- 00:00:44.271 initiative to move the entire brand then into becoming a sports fashion brand 00:00:44.271 -- 00:00:49.319 and i think last of course it's not easy to navigate in the world these days but to 00:00:49.319 -- 00:00:54.787 improve them operating profit with you know 28 in the quarter i think i'm just showcase 00:00:54.787 -- 00:01:00.335 uh the strength of the business model that we're operating so um Overall, we're 00:01:00.335 -- 00:01:05.863 leading Q4 that we are satisfied with. Of course, we want to grow even more, 00:01:05.863 -- 00:01:10.389 and we'll dig a bit deeper into some of the things that we want to do even better going 00:01:10.389 -- 00:01:14.073 forward. But to wrap it up then, net sales, 238. 00:01:14.073 -- 00:01:17.538 So, currency neutral, we're growing about 5%. 00:01:17.538 -- 00:01:23.265 The world, however, is not currency neutral, so the real growth is 1.5%, so 00:01:23.265 -- 00:01:28.352 lower than what we woul...