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Björn Borg AB (publ) (BORG) Q4 2025 Earnings Call

Björn Borg AB (publ) (STO: BORG) Q4 2025 earnings conference call, held 2026-02-13. Replay captured from the company's public earnings webcast.

Fri, February 13, 2026 at 2:30 AMendedReplay
Björn Borg AB (publ) (BORG) Q4 2025 Earnings Call

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Replay transcript excerpt

Good morning, and it's Friday again, and I'm happy that you have joined us for our Q4 presentation, closing then 2025. And decided to squeeze in three victories in one sentence. I think that's going to wrap up pretty good. feeling of our last quarter so I think first of course you know we closed the year with a very strong momentum in own ecom so growing 24 percent in the quarter taking market shares so that's reassuring and the second one of course sports apparel continues to drive growth very very important part of our you know key strategic initiative to move the entire brand then into becoming a sports fashion brand and i think last of course it's not easy to navigate in the world these days but to improve them operating profit with you know 28 in the quarter i think i'm just showcase uh the strength of the business model that we're operating so um Overall, we're leading Q4 that we are satisfied with. Of course, we want to grow even more, and we'll dig a bit deeper into some of the things that we want to do even better going forward. But to wrap it up then, net sales, 238. So, currency neutral, we're growing about 5%. The world, however, is not currency neutral, so the real growth is 1.5%, so lower than what we would want, of course. Close in the year still on a growth, yes, close of 6%. Currency neutral is 8%, so a bit below versus our financial targets. Looking at gross profit, however, that's going in the right direction. And, of course, here we have some help with the currency, but also, of course, the channel mix. And we can still see that we have a very strong pricing power. And, of course, that is leading into then a very, very strong operating profit in the last quarter. And also, of course, closing then the full year at 10.5%, so well above our financial...

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