Business
BORG: Sports apparel and e-commerce drove record Q2 sales, with strong brand momentum and market share gains
BORG: Sports apparel and e-commerce drove record Q2 sales, with strong brand momentum and market share gains
About this update from Bjorn Borg Ab
Record Q2 sales driven by 45% growth in sports apparel and 26% e-commerce surge, despite margin pressure from discounts and FX. Brand strength and market share improved, with continued focus on sports apparel and digital channels.Based on This is an AI-generated summary and may contain inaccuracies. Please verify any important information with the original source.