Bjorn Borg AbOMXSTO: BORG

BORG: Sports apparel and e-commerce drove record Q2 sales, with strong brand momentum and market share gains

· Issued by Bjorn Borg AB

Record Q2 sales driven by 45% growth in sports apparel and 26% e-commerce surge, despite margin pressure from discounts and FX. Brand strength and market share improved, with continued focus on sports apparel and digital channels.

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