Björn Borg AB (publ) (BORG) Q2 2026 Earnings Call

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WEBVTT 00:00:00.131 -- 00:00:05.314 Good morning, guys, and welcome to our Q2 presentation for 2026. 00:00:05.314 -- 00:00:10.957 So something this quarter comes with a bit of mixed feelings. 00:00:10.957 -- 00:00:15.259 If we start with the good things, so on one hand, of course, we see a very strong own 00:00:15.259 -- 00:00:17.200 e-comm growth. 00:00:17.200 -- 00:00:20.822 Almost all carriers within e-comm is doing really, really well. 00:00:20.822 -- 00:00:26.425 Even footwear is growing. It's increasing profitability, very strong gross margins. 00:00:26.425 -- 00:00:30.127 So that's clearly the highlight of the quarter. 00:00:30.127 -- 00:00:34.768 However, of course, when we look into the overall sales development, that's a disappointment. 00:00:34.768 -- 00:00:40.130 So we're behind last year, which means that we come from 00:00:40.130 -- 00:00:44.411 25 consecutive quarter with growth. That stops right now. 00:00:44.411 -- 00:00:48.393 And of course, that is a big disappointment and something that we're Absolutely not happy 00:00:48.393 -- 00:00:54.417 with. So sales is declining. It's related to our wholesale customers 00:00:54.417 -- 00:00:58.279 coming into the air with a bit of a poor order book. 00:00:58.279 -- 00:01:02.022 Also, of course, related to early deliveries. 00:01:02.022 -- 00:01:06.324 But even if we look at the half-year numbers, we're slightly behind last year. 00:01:06.324 -- 00:01:10.647 So here we simply need to do a lot better going forward. 00:01:10.647 -- 00:01:13.489 However, of course, looking at the gross profit, that's another victory. 00:01:13.489 -- 00:01:18.614 So we're trading in the right direction. It's a mix of, what, predominantly three 00:01:18.614 -- 00:01:22.819 different things. On one hand, reduced discounts. 00:01:2...