Björn Borg AB (publ) (BORG) Q2 2026 Earnings Call

Investor webinar replay

Replay transcript excerpt

Good morning, guys, and welcome to our Q2 presentation for 2026. So something this quarter comes with a bit of mixed feelings. If we start with the good things, so on one hand, of course, we see a very strong own e-comm growth. Almost all carriers within e-comm is doing really, really well. Even footwear is growing. It's increasing profitability, very strong gross margins. So that's clearly the highlight of the quarter. However, of course, when we look into the overall sales development, that's a disappointment. So we're behind last year, which means that we come from 25 consecutive quarter with growth. That stops right now. And of course, that is a big disappointment and something that we're Absolutely not happy with. So sales is declining. It's related to our wholesale customers coming into the air with a bit of a poor order book. Also, of course, related to early deliveries. But even if we look at the half-year numbers, we're slightly behind last year. So here we simply need to do a lot better going forward. However, of course, looking at the gross profit, that's another victory. So we're trading in the right direction. It's a mix of, what, predominantly three different things. On one hand, reduced discounts. We also see, of course, still strong currency effects that is having a positive impact, even though it's slowing down a bit. And also the channel mix. So, of course, with Ecom doing so well, That, of course, means it takes a bigger share of the business. And with OwnEcom, we're doing between 76% and 77% gross margin. So, of course, that's helping our gross margin increase, which is very, very good. Operating profit. So, of course, despite then a negative sales development, we're improving our profit. And actually looking at first half year, We've never made m...