Björn Borg AB (publ) (BORG) Q1 2026 Earnings Call

Investor webinar replay

Replay transcript excerpt

Good morning and welcome to our Q1 2026 report. It's a beautiful Wednesday morning and that's not the only thing that is beautiful this morning. It's also our first quarter. So, of course, it's always good to read your own quotes. But to summarize the quarter... Our sports apparel growth continues. Now we've been growing double digit for 15 consecutive quarters. This is also our 21 quarter with sales growth. So of course, we look back at a very, very strong journey and never before have we started a year stronger with both record sales. and a very, very strong operating margin, increasing 37% versus last year. So all in all, absolutely fantastic. Net sales, as I say, 301 million, so that's a record quarter. Super good, plus 7%. The currency neutral, it's just above 10%. The gross margin is at 54%, so a good increase versus last year. And the operating profit, consequently, is also increasing then with 37% versus last year, hitting 47 million. So overall, a super strong start of the year. And given, of course, that the world around us has been fueled with uncertainties, we're super, super proud. And of course, clearly, this is the effort of a very, very strong team that don't actually work quarter by quarter, but rather have a long-term perspective. And again, just to remind us all, This journey was never about making a quarter versus the quarter before. It was about transforming the brand into becoming something bigger, moving into a bigger house, a bigger arena. And the idea, of course, was to build a sports brand from this old, very beautiful underwear brand. Our mission, and that's the one that we would want then the consumer to tap into, is about inspiring people that you can be more. that you should train not to win Olympic gold medals, even if that's okay too, ...