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Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Honda South San Antonio in south San Antonio

As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Honda South San Antonio, formerly Fernandez Honda, which has operated under its new name since April 23, 2026.

articleGroup 1 Automotive, Inc.June 29, 20264 min read/news/group-1-automotive-continues-nationwide-brand-alignment-with-group-1-honda-south-san-antonio-in-south-san-antonio
Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Honda South San Antonio in south San Antonio

About this update from Group 1 Automotive, Inc.

Former Fernandez Honda location is among the dealerships now operating under the unified Group 1 brand SAN ANTONIO, June 29, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Honda South San Antonio, formerly Fernandez Honda, which has operated under its new name since April 23, 2026. The south San Antonio dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Honda expertise, and customer relationships that have served the San Antonio area since 2018. Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com. Better Customer Experience The transition from Fernandez Honda to Group 1 Honda South San Antonio is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name. Group 1 Automotive has owned and operated the south San Antonio dealership since 2018. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar south San Antonio dealership supported by the resources, technology, and operational discipline of a larger automotive group. "Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Anthony Deleon, General Manager of Group 1 Honda South San Antonio. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Honda, servicing their current vehicle, or considering a trade-in." Continuity of Service and Local Commitment Group 1 Honda South San Antonio continues to serve customers f...

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