Former Gene Messer Ford Lincoln Lubbock location is among the dealerships now operating under the unified Group 1 brand
LUBBOCK, Texas, July 14, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of Hub City and Group 1 Lincoln of Hub City, formerly Gene Messer Ford Lincoln Lubbock, which has operated under its new name since April 8, 2026.
The Lubbock dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Ford and Lincoln expertise, and customer relationships that have served the Lubbock area for decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Gene Messer Ford Lincoln Lubbock to Group 1 Ford of Hub City and Group 1 Lincoln of Hub City is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Lubbock dealership for more than two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Lubbock dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Buck Barton, General Manager of Group 1 Ford of Hub City and Group 1 Lincoln of Hub City. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford or Lincoln, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Ford of Hub City and Group 1 Lincoln of Hub City continues to serve customers from its existing location at 6000 19th Street in Lubbock, Texas, supporting drivers throughout Lubbock and surrounding West Texas communities with new Ford or Lincoln vehicles, pre-owned vehicles, Ford and Lincoln service, parts, and maintenance support.