Former Rockwall Ford location is among the dealerships now operating under the unified Group 1 brand
ROCKWALL, Texas, July 14, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of Rockwall, formerly Rockwall Ford, which has operated under its new name since October 13, 2025.
The Rockwall dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Ford expertise, and customer relationships that have served Rockwall and the greater Dallas area for more than two decades.
Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.
Better Customer Experience
The transition from Rockwall Ford to Group 1 Ford of Rockwall is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Rockwall dealership for more than two decades. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Rockwall dealership supported by the resources, technology, and operational discipline of a larger automotive group.
"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Jeff Hicks, General Manager of Group 1 Ford of Rockwall. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford, servicing their current vehicle, or considering a trade-in."
Continuity of Service and Local Commitment
Group 1 Ford of Rockwall continues to serve customers from its existing location at 990 East Interstate 30 in Rockwall, Texas, supporting drivers throughout Rockwall, Rowlett, Garland, and surrounding Dallas-area communities with new Ford vehicles, pre-owned vehicles, Ford service, parts, and maintenance support.