Better Collective A/sOMXCOP: BETCO_DKK

Share buyback program (February 11 - February 17, 2026)

· Issued by Better Collective A/s

On August 27, 2025, Better Collective A/S initiated a share buyback program for up to 20 mEUR, to be executed from August 27, 2025 to March 4, 2026.

Regulatory Release no. 10/2026

The following transactions have been executed under the program:

DateNumber of sharesAveragepurchase price(SEK per share)Amount (SEK)Trading venue11 February5,000121.3000606,500Nasdaq Stockholm12 February5,000120.3739601,870Nasdaq Stockholm13 February5,000120.2307601,154Nasdaq Stockholm16 February8,000119.2705954,164Nasdaq Stockholm17 February8,000119.2776954,221Nasdaq StockholmAccumulated under the program following the above purchases:1,785,672208,485,564

Nordea carried out the transactions mentioned above on behalf of Better Collective. At the Extraordinary General Meeting held on January 9, 2026, shareholders approved the cancellation of 3,204,020 treasury shares, corresponding to approximately 5.17% of the Company’s share capital (cf. regulatory release no. 1/2026). The cancellation was completed on February 9, 2026. Following the above transactions and the completed share cancellation, Better Collective holds 358,000 treasury shares, corresponding to approximately 0.61% of the Company’s outstanding share capital. The Company’s total share capital now amounts to nominally 587,548.50 EUR, divided into 58,754,850 shares with a nominal value of 0.01 EUR each, following the capital reduction. Under the current share buyback programme, purchases of approximately 923,000 EUR are still pending completion.

About Better Collective

Better Collective owns leading digital sport media, sports betting media and esports communities, with a vision to become the leading digital sports media group. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Better Collective's House of Brands includes;HLTV,FUTBIN,AceOdds,Action Network,Playmaker HQ,The Nation Network, andBolavip. The company is headquartered in Copenhagen, Denmark, and dual listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). To learn more about Better Collective please visitbettercollective.com.

Contact

Investor Relations

Mikkel Munch Jacobsgaard

Investor@bettercollective.com

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