Better Collective A/sOMXCOP: BETCO_DKK

Share buyback program (February 04 - February 10, 2026)

· Issued by Better Collective A/s

On August 27, 2025, Better Collective A/S initiated a share buyback program for up to 20 mEUR, to be executed from August 27, 2025 to March 4, 2026.

Regulatory Release no. 9/2026

The following transactions have been executed under the program:

DateNumber of sharesAveragepurchase price(SEK per share)Amount (SEK)Trading venue04 February10,000106.80001,068,000Nasdaq Stockholm05 February10,000107.84001,078,400Nasdaq Stockholm06 February10,000110.46861,104,686Nasdaq Stockholm09 February19,000117.30002,228,700Nasdaq Stockholm10 February5,000119.9363599,682Nasdaq StockholmAccumulated under the program following the above purchases:1,754,672204,767,656

Nordea carried out the transactions mentioned above on behalf of Better Collective. At the Extraordinary General Meeting held on January 9, 2026, shareholders approved the cancellation of 3,204,020 treasury shares, corresponding to approximately 5.17% of the Company’s share capital (cf. regulatory release no. 1/2026). The cancellation was completed on February 9, 2026. Following the above transactions and the completed share cancellation, Better Collective holds 327,000 treasury shares, corresponding to approximately 0.56% of the Company’s outstanding share capital. The Company’s total share capital now amounts to nominally 587,548.50 EUR, divided into 58,754,850 shares with a nominal value of 0.01 EUR each, following the capital reduction. Under the current share buyback programme, purchases of approximately 1,274,000 EUR are still pending completion.

About Better Collective

Better Collective owns leading digital sport media, sports betting media and esports communities, with a vision to become the leading digital sports media group. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Better Collective's House of Brands includes;HLTV,FUTBIN,AceOdds,Action Network,Playmaker HQ,The Nation Network, andBolavip. The company is headquartered in Copenhagen, Denmark, and dual listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). To learn more about Better Collective please visitbettercollective.com.

Contact

Investor Relations

Mikkel Munch Jacobsgaard

Investor@bettercollective.com

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