Share buyback program (January 21 - January 27, 2025)

About this update from Better Collective A/s

On August 27, 2025, Better Collective A/S initiated a share buyback program for up to 20 mEUR, to be executed from August 27, 2025 to March 4, 2026.Regulatory Release no. 4/2026The following transactions have been executed under the program:DateNumber of sharesAveragepurchase price(SEK per share)Amount (SEK)Trading venue21 January10,000108.47501,084,750Nasdaq Stockholm22 January10,000109.72321,097,232Nasdaq Stockholm23 January10,000110.01331,100,133Nasdaq Stockholm26 January10,000109.16751,091,675Nasdaq Stockholm27 January10,000108.05001,080,500Nasdaq StockholmAccumulated under the program following the above purchases:1,650,672193,376,465Nordea carried out the transactions mentioned above on behalf of Better Collective. Following the above purchases, Better Collective owns 3,427,020 treasury shares, representing approximately 5.53% of the Company’s outstanding share capital. At the Extraordinary General Meeting held on January 9, 2026, shareholders approved the cancellation of treasury shares corresponding to approximately 5.17% of the Company’s share capital, with the cancellation expected to be executed in February 2026. Better Collective’s total share capital amounts to nominally 619,588.70 EUR, consisting of 61,958,870 shares valued at 0.01 EUR each. Purchases totaling approximately 2,348,000 EUR are still pending completion under the program.About Better CollectiveBetter Collective owns leading digital sport media, sports betting media and esports communities, with a vision to become the leading digital sports media group. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Better Collective's House of Brands includes;HLTV,FUTBIN,Betarades,AceOdds,Wettbasis,Action Network,Playmaker HQ,VegasInsider,The Nation Network, andBolavip. The company is headquartered in Copenhagen, Denmark, and dual listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). To learn more about Better Collective please visitbettercollective.com.ContactInvestor RelationsMikkel Munch [email protected]

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