Better Collective announces Chair transition ahead of 2026 AGM

About this update from Better Collective A/s

Better Collective announces that Jens Bager has informed the Nomination and Remuneration Committee that he will not seek re-election at the upcoming Annual General Meeting and will therefore step down as Chair of the Board of Directors and as a member of the Board after serving as Chair since 2017. The Committee proposes that Thomas Plenborg, who joined the Board of Directors in 2025, be elected as new Chair of the Board following the Annual General Meeting on March 24 2026.Press releaseSince joining the Board in 2016 and assuming the role as Chair in 2017, Jens Bager has played a pivotal role in the professionalisation and strategic development of Better Collective. Under his leadership, the Company has evolved from a founder-led growth company into a global digital sports media group with a world class Board of Directors and governance structure.During his tenure, Better Collective completed its IPO, executed a significant international expansion, achieved substantial growth across markets, completed a dual listing in Copenhagen, strengthened its investor dialogue, and built a scalable platform for long term value creation. Jens Bager has also served as a close sparring partner and mentor to the founders throughout this journey.Jesper Søgaard, Co-founder and Co-CEO, comments:“Jens has been instrumental in shaping Better Collective into the company we are today. From the early days of preparing for our IPO to navigating international expansion and building a professional governance framework, his guidance has been invaluable. On a personal level, Jens has been much more than a Chair. He has been a trusted mentor and advisor who has challenged me, supported me, and helped me grow as a leader. I am deeply grateful for his commitment, integrity, and unwavering belief in our vision.”Jens Bager, Chair of Better Collective, comments:“It has been a privilege to serve as Chair of Better Collective since 2017 and to witness the Company’s remarkable transformation. Together with the founders, the Board and the organisation, we have built a scalable, international business grounded in strong values and disciplined execution. I am proud of what we have achieved, from the IPO to the international expansion and continued professionalisation of the Company. After nearly a decade as Chair, I believe this is the right time to pass the baton. Better Collective stands on a...

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