Software bundling part of a larger revenue broadening strategy to provide
profitable online games
TORONTO, March 11 /CNW/ - SilverBirch Studios, a member of the SilverBirch Inc. (TSX-V: SVB) group of digital media companies, and G4Box today announced a partnership with Xacti to include leading search engine toolbars with Metin2 game downloads.
Users who initiate a download of the METIN2 game may be prompted with an option to install the new search engine toolbar. Based on the software bundling partnership, METIN2 is expected to generate significant incremental monthly revenue from downloads of the search engine application.
"We are very excited to work with leading search engine partners to promote their applications. At the present time, METIN2 generates approximately 10,000 weekly downloads," Commented Howard He, CEO of G4Box.
"We view this agreement as a first step towards integrating multiple ad-based revenue streams as we are continuously expanding the ways in which we are monetizing the growing popularity of Metin2," added Wojtek Kawczynski, SVP & GM of SilverBirch Studios.
"METIN2 is a leading 3D Multi Player Role Playing game, so we are delighted to partner with G4Box and SilverBirch in promoting our partners' search engine applications," said Robert Oesterlund, CEO of Xacti.
METIN2 (www.metin2.us) is a 3D fantasy game involving a medieval battle of empires. It is a leading title in the MMORPG genre, which is the fastest-growing segment of the online gaming market. Participants assume the roles of their characters and interact with other players while engaging in battle, socialization, and commerce at all levels in the game. After downloading the free game to their PC's, players can purchase in-game assets and services, as well as premium features that enhance the game-play experience - a proven and successful revenue model for this genre of online games.
About SilverBirch Studios Inc.
SilverBirch Studios is a leading developer, based in Toronto, specializing in premium handheld and mobile games. The Company is focused on end-to-end game development with leading publishers for projects based on its own proprietary IP as well as that of its many partners. SilverBirch Studios Inc. is a wholly owned subsidiary of SilverBirch Inc., a publicly traded digital media company based in Toronto. For more information visit www.silverbirchinc.com.
About G4Box Inc.
G4Box was founded in September 2004 in Markham, Ont. Its primary business is in the distribution of MMORPG games. The company is a wholly-owned subsidiary of 568 Network Inc., a Markham based developer, publisher and distributor of games that also partners with CryptoLogic Inc. in online casino and poker games for the Chinese market. For more information on G4Box, please visit www.g4box.com.
About Xacti Corporation
Florida-based Xacti Corporation is a pioneering innovator which develops rich interactive experiences focusing on searching technology and software applications for consumers and business customers. Xacti products are highly ranked by the industry and partners with Google, Yahoo, and Microsoft in advertising their search applications. For more information about Xacti, please visit www.xacti.com.
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