Company contracted to provide premium rate SMS mobile interactive
services for Canada's Official Web Site for the 2008 Masters Tournament
TORONTO, April 3 /CNW/ - Jambo Mobile Solutions Inc., a fully integrated mobile services company and a member of the SilverBirch (TSX-V: SVB) group of companies, and Graham Sanborn Media Ltd., the Canadian television broadcast, Internet and mobile rights holders for the Masters, announced today that Jambo Mobile has been selected to aggregate the premium rate SMS billing services for the MastersGolf.ca $1,000,000 "Match the Leader Board" Contest and featured text messaging services.
"By combining Jambo Mobile's premium rate SMS delivery capabilities with our TV and Internet streaming video coverage of the Masters, we are able to offer Canadians full interactive access to the most prestigious golf tournament in the world," says Jay Murray, President of Graham Sanborn Media.
"We are extremely excited to be selected by Graham Sanborn Media to deliver mobile interactive services for MastersGolf.ca and "Match the Leader Board" contest. This is the first time a prize of $1,000,000 has been supported over the premium SMS channel in Canada," said Derek Colfer, VP Strategy, Jambo Mobile.
MastersGolf.ca will feature:
- On-line broadband streaming video coverage of all 2008 Masters
Tournament exclusives; including full day LIVE coverage at Amen
Corner, Holes 15 and 16, plus Masters Daily Highlights starting
April 9, 2008
- 2008 Masters Tournament news, schedules for Canadian TV and Internet
broadband streaming coverage, Leader Board updates, featured Player
profiles, Tee Time schedules and email newsletters
- Masters Mobile alerts, on demand updates, trivia, contests and
sweepstakes through Canada-wide premium text messaging short code
181818
- A web video library of Masters Moments and archived footage
- Canadian perspective blogs and editorials on the 2008 Masters
Tournament
- The Match the Leader Board Contest to reward your golf expertise with
a $1,000,000 Grand Prize
Full television coverage of the Masters starts next week on TSN, featuring the Par 3 Contest on Wednesday, full tournament coverage Thursday and Friday, and final rounds on Global Saturday and Sunday.
Carlson Marketing (www.carlsoncanada.com) is the full service agency of record for delivering all interactive media for MastersGolf.ca in Canada.
About Jambo Mobile Solutions Inc.
Jambo Mobile Solutions (www.jambomobile.com) is a fully integrated mobile media company with capabilities in mobile messaging and mobile content delivery. Jambo provides cross-carrier connectivity to over 270 million cell phones in North America. Jambo is a subsidiary of the SilverBirch Inc., a publically traded digital media company based in Toronto. For more information visit www.silverbirchinc.com.
About Graham Sandborn Media Ltd.
Graham Sanborn Media is a full service sports media agency and the exclusive Canadian distributors of Masters Tournament television broadcast, Internet and mobile interactive properties. For more information about Graham Sanborn Media, contact us at info@grahamsanborn.com.
Trademarks - Masters and other related trademarks, service marks and logos are registered marks of Augusta National, Inc. All rights reserved.
The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of the content of this news release.
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