FINANCIAL RESULTS 1-3Q 2025
Warsaw, 25 November 2025 r.
AGENDA
01 Market overview
02 Key facts 1-3Q 2025
03 Financial results
2
PRESENTERS
KATARZYNA WOŹNICKA
Board Member
ERWAN LUHERNEBoard Member
01
MEDIA AND AD MARKET LANDSCAPE - 1-3Q 2025
TV advertising market
According to a report by the Publicis group, advertising spending across all forms of television increased by 0.7% year-on-year in the first three quarters of 2025 (in H1 2025 +7.2 y/y), while spending on advertising slots rose by 0.9%.
The growth rate of SVOD service revenues is much higher - in the period Q1-Q3 2025 it
exceeded 19% year-on-year.
Favourable environment
for news channels
Political developments and events related to the war in Ukraine (drones over Poland, Trump-Putin talks) draw audience to informational channels rather than to entertainment.
In addition, for entertainment channels, y/y comparables are affected by last year high base, caused by Euro 2024 and the Olympic Games that took place entirely or partly in Q3 2024.
Leveraging SVOD to complement linear strategy
Intensification of talks on the integration of FilmBox+ with cable operators, both large and medium-sized.
Despite wide reach of SVOD, the share of television viewers (AMR%, all 16-59) in Q1-Q3 20225
remained at a similar level year
on year.
New competition dynamics
The share of "big four"
viewership still declines both in
1-3Q 2025 and in 3Q alone. Compared to the same period last year, not all "big four" channels are shrinking.
Less homogonous structure of
"big four", combined with higher presence of some of the other channels makes the market more competitive for our channels.
02
KEY FIGURES IN 1-3Q 2025
+5.4% y/y
revenue
241.5 mlfi zł
+14.6% y/y
revenue from international markets 74 mlfi zł
+19.2% y/y
EBITDA
134,1 mlfi zł
+12.6% y/y
net profit
58.2 mlfi zł
47.8%
broadcasting revenue
44.4%
advertisement revenue
24.1%
net profitability
2.44%
Group's channels' share
in TV market in Poland (SHR%, All 16-59, Consolidated
Live +2d. + OOH)
03
KEY FINANCIAL DATA PLN M | 250 | Revenues 229.2 +5.4% | 241.5 | 250 | |
200 | 200 | ||||
150 | 150 | ||||
100 | 100 | ||||
In the first nine months of 2025, Kino Polska Group Revenues increased by PLN 12.3 million (+5.4% r/r). segments, except for the sales of licencing rights. | 50 0 | 1-3Q 2024 | 1-3Q 2025 | 50 0 | |
+19.2%
134.1continued its upward trend.
The increase of revenue was recorded in all
Net profit1-3Q 2024 1-3Q 2025
Financial resources(in the company's account and in the cash
The Group's EBITDA rose by PLN 21.6 million PLN (+19.2% r/r).
100
75
50
+12.6%
58.2200
150
100
122.7pool)
+35.2%
51.6(in total)
165.825
0
1-3Q 2024 1-3Q 2025
50
17.0
24.6
105.6
141.2
0
YE 2024 3Q 2025
deposited in cash-pool
STOPKLATKA
PLN M
Advertising revenues 3Q 2025 vs 3Q 2024 Advertising revenues42.9
1-3Q 2024 vs. 1-3Q 2025In the first nine months of 2025, Stopklatka recorded revenue increase of PLN 4.6 million (+10.6% r/r) compared to the same period year earlier.
50
40
30
20 13.0
10
0
+21.4%
15.8
50
40
30
20
10
0
+10.6%
47.4
This was the result of, among other things, the continuation of favourable advertisement brokerage agreement.
3Q 2024 3Q 2025
1-3Q 2024 1-3Q 2025
Stopklatka segment maintained positive net profitability in Q1-Q3 2025, achieving a margin of
23.8% and a net result of PLN 11.27 million. 18
Sales and operating costs Q1'21 - Q3'259.0
10.5
9.0
13.0
10.8
12.4
13.1
8.1
9.8
11.8
13.6
13.4
16.4
8.8
13.0
16.5
14.3
17.3
15.8
12
6
0
21'Q1 21'Q2 21'Q3 21'Q4 22'Q1 22'Q2 22'Q3 22'Q4 23'Q1 23'Q2 23'Q3 23'Q4 24'Q1 24'Q2 24'Q3 24'Q4 25'Q1 25'Q2 25'Q3
sales operating costs
10