FINANCIAL RESULTS Q3 2024
Warsaw, November 22, 2024
AGENDA
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Market overview
Key facts Q3 2024
Kino Polska Group channels
Financial results
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PRESENTERS
KATARZYNA WOŹNICKA | ERWAN LUHERNE |
Board Member | Board Member |
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01
MARKET OVERVIEW
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MEDIA AND AD MARKET LANDSCAPE IN 1-3Q 2024
TV advertising market
TV Ad market has shown a noticeably positive trend by the end of Q3 2024. Spending TV advertising by the end of the year may be slightly higher than previously anticipated.
The method of measuring viewership +2d. +OOH benefits the Group's channels, which translates into increased advertising revenues, especially for Stopklatka.
Olympics had no impact on growth of the Group's channels
Despite the popularity of live sports events broadcast on other channels(Olympic Games in Paris), Zoom TV and Stopklatka maintained a positive dynamic of their viewership.
Sports events and other live broadcasts attract viewers to linear TV, with some of them increasing the audience for channels other than sports and news.
The "BIG -4" decline
The share in viewership of the "big four" decreased by 1.93 pp. to 24.90% in 1-3Q 2024 (SHR%, All 16- 59, Consolidated Live +2d. +OOH) vs. 26.83% a year earlier.
Slightly longer viewing time
Average TV viewing time for the entire market has increased slightly by 0.1% y/y (ATS, All
16-59, Consolidated Live +2d. +OOH), while the average audience for the entire market increased by 4.6% y/y (AMR, All 16-59, Consolidated Live +2d. + OOH).
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KEY FACTS 1-3Q 2024
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KEY FIGURES IN 1-3Q 2024
+6.7% y/y | -12.7% y/y | +28.2% y/y | +58.9% y/y | |||
revenue | revenue from | EBITDA | net profit | |||
PLN 229.2 m | international markets | PLN 112.4 m | PLN 51.6 m | |||
PLN 64.6 m | ||||||
49.5% | 42.5% | 22.5% | 2.64% |
broadcasting revenue | advertisement | net profitability | Group's channels' share |
revenue | in TV market | ||
(SHR%, All 16-59, Consolidated Live |
+2d. + OOH)
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KINO POLSKA GROUP
CHANNELS
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GROUP'S TV CHANNELS
MARKET SHARE
Kino Polska Group - avarage share in the commercial group
(SHR, All 16-59, Consolidated Live +2d. + OOH)
The average share of Kino Polska Group in the commercial audience in 1-3Q 2024 increased by 2.5% y/y to 2.64% (SHR All
16-59, Consolidated Live +2d. + OOH).
In Q3 2024 alone, the share of the Kino Polska Group's channels in the commercial audience was 2.52% (SHR All 16-59, Consolidated Live +2d. + OOH), an increase of 0.7% y/y.
The increase in the share of commercial audience in the entire 1-3Q 2024 was mainly driven by modification of the programme strategies of the Stopklatka and Zoom TV channels.
4,0%
3,0%
2,0%
1,0%
0,0%
0,384%
2,57%
0,01%
1,20%
0,64%
0,26%
0,06%
0,40%
1Q 2023
0,349%
2,65%
0,01%
1,24%
0,65%
0,26%
0,07%
0,44%
2Q 2023
0,319%
2,51%
0,01%
1,16%
0,64%
0,24%
0,07%
0,38%
3Q 2023
0,417%
0,367%
2,73% 2,66%
0,03% 0,03%
1,26% 1,27%
0,65% 0,66%
0,32% 0,32%
0,06% 0,06%
0,41% 0,34%
1Q 2024 | 2Q 2024 |
0,343%
2,52%
0,03%
1,26%
0,63%
0,27%
0,06%
0,27%
3Q 2024
0,420%
0,370%
0,320%
0,270%
0,220%
0,170%
0,120%
0,070%
0,020%
-0,030%
Kino Polska | Kino Polska Muzyka | Kino TV | ZOOM TV | Stopklatka | Other | AMR % |
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GROUP'S CHANNEL VIEWERSHIP IN 1-3Q 2024
1-3Q 2024
SHR | ||||||
(All 16-59, | CHANGE SHR Y/Y | ATS | CHANGE ATS | |||
Consolidated Live | (MIN) | Y/Y | ||||
+2d. + OOH) | ||||||
1,26% | +3,3% | 41:44 | +17,6% | |||
0,65% | +1,6% | 28:41 | +8,6% | |||
0,37% | -11,9% | 28:03 | +11,4% | |||
0,32% | +23,1% | 32:49 | +13,9% | |||
0,06% | 0% | 14:21 | -1,5% | |||
Czechia* | 0,47% | -11,3% | 50:52 | -4,8% | ||
Czechia * | 0,19% | +36,9% | 51:48 | +13,9% | ||
Hungary* | 0,11% | +262,5 | 27:00 | +237,5% | ||
*In Czechia and Hungary, the commercial group measured in the 18-69 age range; without +2d. + OOH
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