FINANCIAL RESULTS H1 2024
Warsaw, September 6, 2024
AGENDA
01
02
03
04
Market overview
Key facts 1H 2024
Kino Polska Group channels
Financial results
2
PRESENTERS
KATARZYNA WOŹNICKA | ERWAN LUHERNE |
Board Member | Board Member |
3
01
MARKET OVERVIEW
4
MEDIA AND AD MARKET LANDSCAPE IN 1H 2024
Advertising market
Visible strengthening of the positive trend in the television advertising market suggests that the market value by the end of the year may be higher than the earlier assumptions.
The method of measuring viewership +2d. +OOH benefits the Group's channels, which translates into increased advertising revenues, especially for Stopklatka
Euro 2024 - no impact on growth of the Group's channels
Despite the popularity of live sports events broadcast on other programs, the Group's channels maintained an increase in viewership.
Sports events and other live broadcasts attract viewers to linear television, with some of them increasing the audience for other channels, such as Stopklatka and Zoom TV.
The "BIG -4" down
The share in viewership of the "big four" decreased by 8.4% to 25.27% in 1H 2024 (SHR%, All 16-59, Consolidated Live +2d. +OOH) vs. 27.59% a year earlier.
Slightly longer viewing time
Average TV viewing time for the entire market has increased slightly by 0.3% y/y (ATS, All
16-59, Consolidated Live +2d. +OOH), while the average audience for the entire market decreased by 1.4% y/y (AMR, All 16-59, Consolidated Live +2d. + OOH).
5
02
KEY FACTS 1H 2024
6
KEY FIGURES IN 1H 2024
+7.3% y/y | -10.1% y/y | +26.9% y/y | +52.8% y/y | |||
revenue | revenue from | EBITDA | net profit | |||
PLN 155.3 m | international markets | PLN 76.7 m | PLN 36.3 m | |||
PLN 42.8 m | ||||||
48.8% | 44.4% | 23.4% | 2.67% |
broadcasting revenue | advertisement | net profitability | Group's channels' share |
revenue | in TV market | ||
(SHR%, All 16-59, Consolidated Live |
+2d. + OOH)
7
03
KINO POLSKA GROUP
CHANNELS
8
GROUP'S TV CHANNELS
MARKET SHARE
The average share of Kino Polska Group in the commercial audience in 1H 2024 increased by 2.3% y/y to 2.67% (SHR All
16-59, Consolidated Live +2d. + OOH).
In Q2 2024 alone, the share of the Kino Polska Group's channels in the commercial audience was 2.64% (SHR All 16-59, Consolidated Live +2d. + OOH), a slight drop by 0.4% y/y.
The increase in the share of commercial audience in the entire 1H 2024 was mainly driven by modification of the programme strategies of the Stopklatka and Zoom TV channels.
3,0%
2,0%
1,0%
0,0%
Kino Polska
Kino Polska Group - avarage share in the commercial group
(SHR, All 16-59, Consolidated Live +2d. + OOH)
2,57% | 2,65% | 2,71% | 2,64% |
1,20% | 1,24% | 1,26% | 1,27% |
0,65% | 0,65% | 0,65% | 0,66% | ||
0,26% | 0,26% | 0,32% | 0,32% | ||
0,07% | |||||
0,06% | 0,06% | ||||
0,06% | |||||
0,40% | 0,44% | 0,41% | |||
0,34% | |||||
1Q 2023 | 2Q 2023 | 1Q 2024 | 2Q 2024 |
Kino Polska Muzyka | Kino TV | ZOOM TV | Stopklatka | |||
9
GROUP'S CHANNEL VIEWERSHIP IN 1H 2024
1H 2024
SHR | ||||||
(All 16-59, | CHANGE SHR Y/Y | ATS | CHANGE ATS | |||
Consolidated Live | (MIN) | Y/Y | ||||
+2d. + OOH) | ||||||
1,26% | +3,3% | 41:44 | +17,6% | |||
0,65% | +1,6% | 28:41 | +8,6% | |||
0,37% | -11,9% | 28:03 | +11,4% | |||
0,32% | +23,1% | 32:49 | +13,9% | |||
0,06% | 0% | 14:21 | -1,5% | |||
Czechia* | 0,44% | -17% | 49:43 | -6,2% | ||
Czechia * | 0,19% | +46,2% | 51:10 | +8,9% | ||
Hungary* | 0,11% | n/a | 26:00 | n/a | ||
*In Czechia and Hungary, the commercial group measured in the 18-69 age range; without +2d. + OOH
10