Financial results of the Kino Polska TV S.A. Capital Group for 2025

FINANCIAL RESULTS FY 2025

Warsaw, 23 April 2026

AGENDA

01 Market overview

02 Key facts FY 2025

03 Financial results

2

PRESENTERS

Board Member, Chief Executive Officer

Board Member, Chief Operating Officer

01

MEDIA AND AD MARKET LANDSCAPE 2025

TV advertising market

According to a report by the Publicis group, advertising spending in linear TV in FY 2025 increased by 1.2% year-on-year in (in 2024+5.9% y/y), reaching just over 5 bln PLN.

The highest growth rate in the video segment, however, was recorded in streaming platforms (SVOD), at +45% year-on-year. It should be noted that streaming platforms still account for a very small share of the video advertising market, which stood at 2.3% in 2025 (up from 1.7%).

Challenging environment

for entertainment channels

Political developments and events related to the war in Ukraine draw audience to informational channels (+17% AMR%, all 16-59) rather than to entertainment.

In addition, for entertainment channels, y/y comparables are affected by 2024 high base, caused by UEFA European Championship as well as the Olympic Games.

The beginning of 2026 shows that the political climate remains unfavorable for entertainment channels

SVOD as a complement to linear services

Despite wide reach of SVOD, the share of television viewers (AMR%, all 16-59) in 2025 remained at a similar level year on year.

However, we are also seeing a growing trend in the popularity of digital platforms, particularly among younger viewers.

We are constantly developing our digital segment - we are expanding FilmBox+ internationally and intensifying talks on integrating the platform with cable operators -impact on revenues remains limited.

More visible competitive pressure

The share of "big four" viewership continued downward trend in 2025. However not all "big four" channels are shrinking.

Increased investment by the 'big four', combined with the high level of activity among certain other channels, is creating increased competitive pressure, including on our own channels.

02

KEY FIGURES IN FY 2025

03

PLN M

In FY 2025, Kino Polska Group continued its upward trend.

Revenues increased by PLN 18.2 million (+5.8% y/y). The increase of revenue was recorded in all segments, except for the sales of licencing rights.

The Group's EBITDA rose by PLN 26 million PLN (+17.2%

400

300

200

100

0

100

Revenues

+5.8%

315,5 333,7

2024 2025

Net profit

400

300

200

100

0

200

EBITDA

+17.2%

150,4 176,4

2024 2025

Financial resources

(in the company's account and in the cash

y/y).

75 66,7

50

25

+19.1%

79,4

150

100

50

122,7

105,7

pool)

+40.9%

(in total)

172,9

153,0

0

2024 2025

0 17,0 19,9

YE 2024 YE 2025

deposited in cash-pool

PLN M

Sales revenues 4Q 2025 vs 4Q 2024

80

Sales revenues 2024 vs. 2025

80 +13.9%

67,6

60 60

59,4

In 2025, Stopklatka recorded revenue increase of PLN

8.2 million (+13.9% r/r) compared to the same period year earlier.

This was the result of, among other things, the continuation of favourable advertisement brokerage agreement.

40

+22.3%

20 16,5 20,3

0

4Q 2024 4Q 2025

40

20

0

2024 2025

Stopklatka segment maintained net profitability in 2025, achieving a margin of 23.5% and a net result of PLN 15.9 million.

Sales and operating costs 1Q'21 - 4Q'25

20

15

10

9,0 9,0 8,1 9,8 8,8

5 10,5 13,0 10,8 12,4 13,1 11,8 13,6 13,4 16,4

0

13,0

16,5 14,3 17,3 15,8 20,2

sales operating costs

PLN M

The Group continues to pursue its programming strategy for the Zoom TV channel.

In the fourth quarter this segment recorded

Sales revenues 4Q 2024 vs. 4Q 2025

40

30

20 +18.6%

10 8,9 10,6

0

Sales revenues 2024 vs. 2025

40

32,0 +8.7%

30

20

10

0

34,8

a dynamic increase in revenues (+18.6% y/y), which translated into positive revenue growth for the segment in 2025 (+8.7% y/y).

4Q 2024 4Q 2025

2024 2025

The segment's negative net result (-0,4 PLN mln) is

related to higher marketing expenses incurred to 12

promote key programming positions, higher spending on new content, and terrestrial 9

broadcasting costs. It is worth noting the significant 6

Sales and operating costs 1Q'21 - 4Q'25

10,6

increase in the channel's profitability in the final quarter of the year. From 2026, the magrins of the Zoom TV channel will be further supported by the

3 4,3 5,0 4,3

0

6,3

4,4

6,0

5,3

8,3

5,6

6,6

5,6

8,6 7,4 8,8 6,9 8,9 7,1 8,8 8,4

absence of transmission costs within the MUX-8 infrastructure.

21'Q1 21'Q2 21'Q3 21'Q4 22'Q1 22'Q2 22'Q3 22'Q4 23'Q1 23'Q2 23'Q3 23'Q4 24'Q1 24'Q2 24'Q3 24'Q4 25'Q1 25'Q2 25'Q3 25'Q4

sales operating costs

Sales revenues 4Q 2024 vs. 4Q 2025

Sales revenues 2024 vs. 2025

PLN M

2025 saw a continuation of the upward trend in revenues from the FilmBox brand movie channels and thematic channels, with a cumulative

200

150

100

50

0

+2.4%

38,6 41,3

200

150

100

50

0

161,1

+4.4%

168,2

increase of PLN 7.2 million in FY 2025 (+4.4% y/y).

Higher revenues were recorded from both broadcasting (+PLN 4.1 million) and advertising (+PLN 3.4 million).

4Q 2024 4Q 2025

2024 2025

The segment's total revenues reached PLN 168.2 million, and its margin increased to 36.9%.

40

30

20

29,6

10

0

30,8

Sales and operating costs Q1'21 - 4Q'25

32,0 36,4 35,1 36,1 36,6 40,7 39,7 38,8 36,8 39,1 40,0 40,3 38,6 42,2 41,6 42,2 41,3 43,2

21'Q1 21'Q2 21'Q3 21'Q4 22'Q1 22'Q2 22'Q3 22'Q4 23'Q1 23'Q2 23'Q3 23'Q4 24'Q1 24'Q2 24'Q3 24'Q4 25'Q1 25'Q2 25'Q3 25'Q4

sales operating costs

Sales revenues 2024 vs. 2025

PLN M

35,7

+7.1%

38,2

In 2025, revenues from Kino Polska-branded channels grew 7.1% y/y.

It is worth noting the significant increase in the segment's revenues in the fourth quarter alone, which stood at 19.3% y/y and made a positive impact on the results for the whole of 2025. Growth was driven by the expansion of a new content

9,5 11,4

10

0

4Q 2024 4Q 2025

10

0

2024 2025

library featuring Polish films and series. Sustaining

revenue momentum will require continued 16

investment. 12

The Kino Polska-branded channels segment kept 8

Sales and operating cosrs Q1'21 - 4Q'25

costs under control and generated a net profit of

PLN 16.3 million and increased its margin to 42.6%.

4 8,6 9,1 8,3 10,1 8,8 10,3 8,1 10,1 8,0 8,9

0

7,5

9,2 9,3 9,2 7,6 9,5 7,9 9,9 9,1 11,4

21'Q1 21'Q2 21'Q3 21'Q4 22'Q1 22'Q2 22'Q3 22'Q4 23'Q1 23'Q2 23'Q3 23'Q4 24'Q1 24'Q2 24'Q3 24'Q4 25'Q1 25'Q2 25'Q3 25'Q4

sales operating costs

REVENUES IN FY 2025

PLN M

Change: PLN +18.2M; +5.8% y/y

350

3,3

2,8

0,5

6,4

4,1

3,4

(0,8)

325

8,2

(9,7)

300

275

250

2024

Advertising on TV channel Stopklatka channel production

Broadcasting of Advertising on Advertising on Kino FilmBox and Fimbox and Polska channels

Revenue from Zoom TV

Other

Broadcasting of Kino Polska channels

Sales of licensing rights

2025

thematic channels thematic channels

REVENUES INCLUDES BROADCASTING, ADVERTISING, PRODUCTION, LICENSE SALES AND OTHERS

PLN M

300

Revenue by territory

100%

235,8

Revenues on international markets increased by 4.4% y/y (+PLN 4.1 million), mainly due to growth in the TV channel production segment and revenues from advertising and broadcasting of FilmBox channels and thematic channels outside Poland.

Revenues on the Polish market increased by 6.4% (PLN 14.1 million) compared to 2024, mainly due to higher revenues from advertising sales.

The share of revenues on international markets

225

150

75

0

103,4

93,8

98,0

190,8

221,7

75%

50%

25%

29,7%

29,4%

0%

decreased by 0.3 pp compared to 2024.

Revenues - international markets

Revenues - Poland

2023 2024 2025

2023 2024 2025

International markets Poland

NET PROFIT FY 2025

PLN M

100

75

50

7,5

11,0

Change: PLN +12.7 mln; +19.1% y/y

6,9 2,6 2,5 1,1

(0,2) (2,9)

(7,6)

(8,3)

25

0

2024 Advertising on

Broadcasting

Other revenues Other operating

Broadcasting

Broadcasting

Depreciation (exl. Margin of sales of Employee benefit

Content costs

2025

Stopklatka & Zoom TV channels

and advertising of FilmBox channels and thematic

and financial activities

and advertising of Kino Polska channels

costs

programming costs)

licencing costs

expenses

(inc. programming costs)

channels

GRUPA KIHO POLSKA 17

GRUPA KINO POLSKA 18

KEY DEFINITIONS

TG: target group. A social group defined by its demographic features (e.g. age, gender, way of receiving television signal), which is being analysed. The most common constraint is age (the commercial group is defined as the 16 to 49 age group).

AMR: average minute rating. The average number of viewers in a minute. The number of viewers expressed as a percentage of the analysed demographic group (TG).

SHR%: share of a TV channel. The share of the average number of viewers of a TV programme or channel in the total number of persons watching TV at a given time.

RCH: audience reach. The reach is the total number of viewers who watched TV for at least one minute in a specific period of time. Formula: ∑ AMR. A certain percentage of the population of the analysed demographic group (like AMR).

ATV: average time viewed. The average time of watching TV by a population. Expressed in hours and minutes. Formula:

ATS: average time spent. The average time of watching TV by all persons who switched their TV sets on. Expressed in hours and minutes. Formula:

GRP: gross reach point. The total amount of viewers of single broadcasts of advertising spots. Expressed as a percentage only; the sum of AMR% of the individual advertising spots. Formula: ∑ AMR%.

CPP: cost per point - the cost of purchase of 1 GRP.

Consolidated Live +2d. - refers to aggregate data that includes live viewing and viewing within two days of the programme's broadcast. This means that the data includes the number of people who watched the programme live and those who watched it live or within two days of broadcast.

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DISCLAIMER

This presentation (the "Presentation") has been prepared by Kino Polska TV S.A. (the "Company") and is for informational purposes only. Its purpose is to present selected data on the Kino Polska TV S.A. Group (the "Group") and its prospects for development. It must not be treated as part of an invitation or offer to acquire securities or to make investments. This presentation does not constitute or form part of any offer or invitation to conduct other transactions in securities.

The information contained in this Presentation which does not arise directly from the periodic reports published by companies belonging to the Kino Polska TV S.A. Group has not been independently verified, and therefore there is no guarantee that it is complete and fully reflects the actual circumstances. This Presentation contains forward-looking statements. These statements contain words such as "anticipate", "intend", "estimate", "be", "expect", "assess" and words of a similar meaning. Any statements contained in this Presentation, other than those relating to historical facts, including statements concerning the Group's financial position, its business strategy, plans and objectives of the management relating to future operations (including development plans and objectives relating to the Group's products and services) are forward-looking statements. Such forward-looking statements are subject to known and unknown risks, characterized by inherent uncertainties and subject to other important factors that could result in the actual results or achievements of the Group being materially different from the future results or achievements expressed directly or implied in these forward-looking statements. These statements are based on a number of assumptions concerning the present and future business strategies of the Group and the environment in which it will operate in the future. These statements have been prepared solely as at the date of the Presentation. The Company's expectations or changes in events, conditions or circumstances on which any such statement is based, unless the applicable laws require otherwise. The Company hereby reserves that the forward-looking statements do not constitute guarantees of future performance and that its actual financial position, business strategy, plans and objectives of the management in respect of the future operations may differ materially from those described or implied in such statements contained in this Presentation. Moreover, even if the financial position, business strategy, plans or objectives of the management concerning future operations of the Group are consistent with the forward-looking statements contained in this Presentation, such results or developments may not provide any indication as to the results or events in subsequent periods.

The Company assumes no obligation to publish any updates, changes or corrections of information, data or statements contained in this Presentation, unless such an obligation results from the applicable laws.

The Group shall not be held liable for the effects of any decisions taken after reading this Presentation.

The only reliable source of the financial results of the Kino Polska TV S.A. Group are the current and periodic reports submitted by the companies which are members of the Kino Polska TV S.A Group as part of performing their information obligations under the Polish law.

The viewership data contained in the Presentation has been provided by Nielsen Audience Measurement (live data).

20