Toronto, Ontario--(Newsfile Corp. - July 9, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that one of their experienced multi-unit, multi-branded franchisees has secured a prime real estate location for Rosie's Burgers ("Rosie's") in Crowfoot, Calgary, Alberta. This location is another positive step forward as we continue Rosie's expansion throughouet Western Canada and further demonstrates the Company's disciplined franchise growth strategy by partnering with experienced operators capable of developing multiple brands and multiple locations within the Happy Belly portfolio. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes – delivering nostalgic flavours in vibrant, neighborhood-driven locations.
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"Securing a premium location in Crowfoot Crossing with one of our experienced multi-unit, multi-branded franchisees represents exactly how we intend to grow Rosie's across Canada," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "We continue to attract operators who recognize the strength of our brands, our operating systems, and our disciplined approach to franchise development. Expanding relationships with franchisees who are committed to developing multiple concepts within the Happy Belly ecosystem creates meaningful long-term value for both our partners and our shareholders."
Crowfoot is one of Calgary's premier retail and commercial destinations, serving the city's rapidly growing northwest communities. Anchored by a major regional shopping centre and surrounded by established residential neighborhoods, Crowfoot benefits from exceptional daily traffic, strong household incomes, convenient CTrain access, and a broad mix of national retailers, restaurants, entertainment, and professional services. Its combination of dense residential population, destination retail appeal, and year-round consumer activity creates an ideal environment for Rosie's Burgers, positioning the brand to become a convenient neighborhood favorite for residents, commuters, families, students, and visitors alike.
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