Toronto, Ontario--(Newsfile Corp. - July 7, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that Rosie's Burgers ("Rosie's") has signed its first franchise agreement ("agreement") for the city of Fredericton, New Brunswick, with an experienced multi-unit operator. This signed agreement marks the brand's sixth province for franchise agreements, its third signed agreement in Atlantic Canada, further strengthening the brand's growing presence in the region. The real-estate search has already begun for suitable locations. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes — delivering nostalgic flavours in vibrant, neighborhood-driven locations.
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"Securing Rosie's first New Brunswick franchise agreement marks a meaningful milestone for the Rosie's brand and another step forward in our Atlantic Canada expansion strategy," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "This is our third franchise agreement signed in Atlantic Canada, our first in the province of New Brunswick, and Rosie's sixth province of signed agreements across Canada. Fredericton is a strong, community-oriented market with growing population fundamentals, government, education, technology, retail, and professional employment drivers, and consistent daily traffic from families, students, professionals, commuters, and visitors. As the capital city of New Brunswick, Fredericton provides an ideal backdrop for Rosie's nostalgic, grab-and-go smash burger offering and supports our confidence in the brand's long-term unit performance."
Fredericton combines a growing residential base, strong family-oriented demographics, and steady everyday consumer traffic within one of New Brunswick's most important urban markets. As New Brunswick's capital city, Fredericton is supported by an estimated current city population of approximately 92,000 and a Metropolitan Area population of 125,303 in 2025, creating a growing market of residents, commuters, shoppers, students, families, and professionals. Located along the Wolastoq (Saint John River), the city benefits from established neighbourhoods, downtown amenities, active retail corridors, post-secondary institutions, government offices, and surrounding communities that support repeat local visitation. With its convenient access, strong local customer base, and expanding regional profile, Rosie's is well positioned to become a go-to neighbourhood burger destination in New Brunswick.