Toronto, Ontario--(Newsfile Corp. - July 6, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that further to its press release on September 15th, 2025, announcing a franchisee for the city of Collingwood, it has now secured a real-estate location for that franchisee with a planned opening for fall 2026. Heal Wellness ("Heal") is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle.
Happy Belly 1
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Collingwood, Ontario, is a well-established four-season destination on the southern shores of Georgian Bay, supported by a strong mix of local residents, seasonal visitors, tourists, and active lifestyle consumers. The city's vibrant downtown, growing residential base, proximity to Blue Mountain, and access to year-round recreation, including skiing, cycling, trails, waterfront activities, and cottage-country traffic, create a compelling market for Heal's convenient, better-for-you meals. With its strong hospitality, retail, and tourism fundamentals, Collingwood offers the ideal mix of families, professionals, students, weekend visitors, and health-conscious consumers who embrace fresh smoothie bowls, açaí bowls, and clean-ingredient smoothies as part of their daily routines.
"Securing a real estate location for our franchisee in Collingwood further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban, suburban, and destination markets," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "This location reflects our continued focus on expanding Heal into strong, community-oriented markets with favorable demographic, lifestyle, and traffic fundamentals. Collingwood benefits from a growing local population, a vibrant tourism economy, and a well-balanced mix of residents, families, visitors, and active lifestyle consumers seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance."
Happy Belly 2
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