Toronto, Ontario--(Newsfile Corp. - July 16, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that its boutique breakfast brand, Yolks Breakfast ("Yolks"), has secured a real-estate location in Nanaimo, British Columbia. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.
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Nanaimo is one of Vancouver Island's largest and fastest-growing urban centres, supported by a population of approximately 100,000 residents and a diverse mix of families, professionals, students, retirees and visitors. Centrally located on the east coast of Vancouver Island, the city serves as an important regional hub with convenient access through major ferry terminals, Nanaimo Airport, seaplane service and passenger ferry connections to the Lower Mainland. Its growing residential base, active tourism economy, year-round recreation and strong network of retail and commercial destinations create consistent daytime traffic, making Nanaimo an attractive market for a chef-driven breakfast, brunch and lunch brand like Yolks.
"British Columbia is Yolks' home province and remains a core market for the brand, making Nanaimo a natural next step in our Western Canadian expansion," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "Nanaimo combines a large and growing resident population with strong regional connectivity and year-round visitor traffic. Securing this location reflects the continued strength of our asset-light franchising model and disciplined site-selection strategy focused on high-quality markets that can support consistent daily traffic, strong unit economics and long-term franchisee success."
"As one of the fastest-growing segments in the restaurant industry, breakfast continues to gain momentum. Yolks has built strong national traction with franchise agreements and development activity across British Columbia, Alberta, Ontario, Quebec, and Atlantic Canada, supported by a growing pipeline of experienced operators and engaged landlords seeking differentiated, high-performing breakfast concepts. We believe Nanaimo represents another meaningful step as we scale Yolks responsibly while increasing density in British Columbia."
This announcement builds on Yolks' continued expansion across Canada, including its recently opened location in Tsawwassen and ongoing development activity in Port Moody, Ontario and Quebec.