Toronto, Ontario--(Newsfile Corp. - July 8, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that further to its news release on June 15th announcing the signing of the largest Multi-Unit Franchise Agreement to date for 45 Locations Led by Alex Rechichi and Bedford Park Capital for Heal Wellness, the franchise group has now secured a real-estate location in North Oakville, Ontario, as they accelerate their openings through the remainder of 2026 and 2027. Heal Wellness ("Heal") is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle.
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North Oakville, Ontario, is a rapidly growing suburban market within the Greater Toronto Area, supported by strong residential development, expanding retail corridors, commuter traffic, and a growing base of families, professionals, students, and active lifestyle consumers. The community's continued growth, access to major transportation routes, proximity to established shopping and service nodes, and focus on connected neighborhoods, parks, trails, and community amenities create a compelling environment for Heal's convenient, better-for-you meals. With its mix of daily residents, commuters, young families, and health-conscious consumers, North Oakville offers a strong market for fresh smoothie bowls, açaí bowls, and clean-ingredient smoothies as part of an active, on-the-go lifestyle.
"Securing a real estate location in North Oakville for one of our multi-unit franchisees further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban and suburban markets," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "This location reflects our continued focus on expanding Heal into strong, community-oriented markets with favorable demographic, lifestyle, and traffic fundamentals. North Oakville benefits from significant residential growth, strong retail fundamentals, and a well-balanced mix of families, professionals, commuters, and active lifestyle consumers seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance."