ADX: TSX TORONTO, Aug. 10 /CNW/ - Advantex Marketing International Inc. (TSX:ADX) today announced that it has signed a multi-year agreement with Lufthansa German Airlines and Miles & More International to build a North American online shopping mall for Miles & More - the frequent flyer program of Lufthansa. There are approximately 12 million members of the Miles & More program globally, 10% of which live in North America. Members will earn miles on their purchases when shopping online at http://shopmilesandmore.com, which offers a large selection of leading North American e-retailers such as Lands' End, Dell Home Systems, FTD.com, Harry and David, Nordstrom.com, The Sharper Image and more. The Miles & More Online Shopping Mall is scheduled to launch in October 2006, just in time for the busy holiday shopping season. "Advantex earns income from participating e-retailers on every purchase originating from our Online Shopping Malls," said G. Randall Munger, Chairman and Chief Executive Officer of Advantex. "Our partnership with the Miles & More program opens the door to a large and lucrative market for Advantex and our participating e-retailers - North American consumers who are international travelers. This distinguished group includes high-income business people and professionals, who have embraced the ease and convenience of online shopping as part of their busy lifestyle." "The Miles & More Online Shopping Mall is an easy and natural way for our growing North American membership to earn miles doing everyday things - ordering flowers, the latest best-seller or a spouse's birthday gift," said Marcus Casey, Director of Marketing and Customer Relations, The Americas, for Lufthansa. "We're very pleased to have Advantex as our partners in this exciting initiative and we look forward to developing the Mall to its fullest potential," Casey added. The breadth of Advantex's responsibilities for the North American Miles & More Online Shopping Mall includes web site development and maintenance, merchant management and marketing, award processing and fulfillment, database management, analytics and reporting, and other services related to the site's operations. Recent data shows that online shopping sales in the U.S. grew four times greater than storefront and other retail sales. It is estimated that more than 115 million consumers will shop online in 2006, with the majority of the activity occurring in the last quarter of the year. Information from Shop.org indicates that 59% of online shoppers prefer shopping through mall sites such as the upcoming North American Miles & More Online Shopping Mall, offering quick and easy access to multiple e-retailers. About Advantex Marketing International Inc. Advantex Marketing International Inc. is a leading marketing services company, specializing Advance Purchase Marketing Programs for merchants, coalition loyalty rewards programs, and Online Shopping Malls. Advantex loyalty partners include Lufthansa German Airlines, CIBC, United Airlines, Delta Air Lines, The New York Times, and other major North American corporations, as well as a growing list of restaurants, online retailers, golf courses, small inns and resorts. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com. About Lufthansa and Miles & More Lufthansa ranks among the top ten airlines in the world in terms of size and is the second-largest European airline, serving 411 destinations in more than 96 countries around the world, including 19 North American gateways. In 2005, Lufthansa flew a record 51 million passengers. Since its U.S. launch in 1993, the Miles & More program has more than one million U.S. members and over 12 million worldwide. Travelers earn miles flying with Lufthansa, any Star Alliance member airline other airline partners, as well as hotel, car rental merchandise and credit card partners. For more information, or to enroll in Miles & More, visit www.lufthansa-usa.com or www.lufthansa-ca.com. This press release include statements about expected future events that are forward-looking in nature and subject to risks and uncertainties. Advantex cautions that actual performance will be affected by a number of factors, many of which are beyond its control. Discussion of the various factors that may affect future results is contained in Advantex's recent filings with Canadian securities regulatory authorities. %SEDAR: 00004122E