Advantex Marketing International Inc.CSE: ADX

Advantex reports results for Q3 2006; Cost reductions on target, strong demand for new cash funded marketing products

· Issued by Advantex Marketing International Inc. via CNW
ADX: TSX

TORONTO, May 15 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)
today reported its operating results for the three and nine month periods
ended March 31, 2006.
"The third quarter of fiscal 2006 was a pivotal period for Advantex
during which time the Company completed a number of critical corporate
initiatives," said G. Randall Munger, Chairman and Chief Executive Officer of
Advantex. "Our focus is shifting, with greater emphasis on providing stronger
working capital products for our customers and this shift is being met with
strong demand."

The following highlights the achievements in the quarter:

-  The Company completed a Private Placement common share offering on
   March 14, 2006, raising $3,000,000. The size of the offering was
   increased from the original $2,000,000 to $3,000,000 as a result of
   over-subscriptions.

-  Proceeds from the Private Placement have enabled the Company to begin
   accelerating the growth of its Cash Funded Marketing programs. The
   Company's Purchased Receivables increased by $1.3 million or 68% over
   the corresponding quarter in the previous year, and by $ 1.1 million
   or 55%, compared with December 31, 2005. Purchased Receivables are a
   strong indicator of future revenue.

-  A seasonal Cash Funded Marketing product was successfully piloted with
   golf courses late in the quarter, advancing approximately $1 million.
   The positive response to this initiative sets the stage for a
   multifold increase in golf for the 2007 season as well as an
   aggressive launch into other seasonal categories.

-  The commitment to deliver $1.5 million of annualized cost reductions
   initiated during the second quarter is on target. During the quarter,
   Advantex realized ongoing General & Administrative and Selling and
   Marketing expense reductions of $365,000 compared with the
   corresponding period in the previous year, of which $53,000 was
   reinvested during the quarter in improved merchant marketing.

-  The sales organization was reorganized, consolidating the sales and
   sales service responsibilities. New sales personnel were added to
   address expansion into ethnic and geographic markets. These
   initiatives will increase productivity, customer focus and sales in
   future quarters.

Revenue for the three months ended March 31, 2006 was $15,418,000; net of
advances to merchants, revenue from the Company's Canadian Credit Card-based
program was flat, while online mall revenue increased 9.5%, 19% excluding the
impact of the increase in value of the Canadian dollar versus the US dollar.
Revenue for nine months ended March 31, 2006 was $51,344,000; net of
advances to merchants revenue was marginally higher in fiscal 2006 versus the
same period in the previous fiscal year and revenue from the Company's Online
Shopping Mall programs increased by $51,000, or 3.1% over the previous year,
or 12% excluding the impact of currency exchange rates.
Margins in the Company's core business increased one full percentage
point from 8.2% in the third quarter fiscal 2005 to 9.2% in the same period in
fiscal 2006, a 10% increase. Gross Contribution was $1,414,000 in fiscal 2006,
compared with $1,307,000 in the third quarter of the previous fiscal year.
This core business improvement was offset by a net decrease of $291,000 in
Gross Contribution from non-core, discontinued and one-time factors during the
same three-month periods in fiscal 2006 and 2005. On a consolidated basis,
Gross Contribution for the quarter was $1,482,000 in fiscal 2006 compared with
$1,666,000 in the previous year.
Year-to-date Gross Contribution from the Canadian Credit Card Loyalty and
Online Shopping Mall programs increased to $4,377,000 in fiscal 2006 versus
$4,292,000 in fiscal 2005. On a consolidated basis, the Gross Contribution
year to date in 2006 was $4,588,000 versus $5,243,000 in the previous year.
The decrease in Gross Contribution is attributable to a decline of $740,000
associated with non-recurring and/or discontinued programs last year.
The Net Loss from Continuing Operations for the three months ended March
31, 2006 was $541,000. Results from the Company's ongoing business improved by
$171,000 during the third quarter of 2006, reflecting business growth and
costs reductions in general and administrative expenses. However, in 2005
there was a positive margin impact of $243,000 from non-recurring revenue
recorded in the third quarter of the previous year, resulting in a reduced Net
Loss from Continuing Operations of $469,000 for that period.
The year-to-date Net Loss from Continuing Operations was $2,103,000 in
2006. In 2005, a positive margin impact of $578,000 from non-recurring revenue
recorded in the same period in previous year, resulted in a reduced          
year-to-date loss of $1,937,000.

Outlook

Advantex is aggressively expanding its Purchased Receivable base through
new Cash Funded Marketing programs. A seasonal Cash Funded Marketing product,
successfully piloted with golf merchants in February 2006, will be expanded
for the 2007 golf season, and will be quickly adapted to the needs of other
seasonal categories. The Company is working with Notre-Dame Capital Inc. to
secure a debt facility to support Advantex's Cash Funded Marketing programs
over the coming 24 months.
"Advantex Cash Funded Marketing Programs address the needs of independent
merchants, a large but overlooked market segment with limited resources for
promotion and working capital," said Kelly Ambrose, President and Chief
Operating Officer of Advantex. "We are very encouraged by the success of our
seasonal Cash Funded Marketing programs and are also seeing strong demand for
greater working capital support in our core dining business. We will be
aggressively targeting both of these opportunities in the coming year."
There are more than 28,000 full-service restaurants in Canada, generating
approximately $16.7 billion in sales (source: Canadian Restaurant and
Foodservices Association). Two-thirds of these restaurants are owner-operated,
the ideal target market for Advantex Cash Funded Marketing programs.
Golf courses and ski resorts are excellent examples of seasonal
businesses with a need for off-season working capital. Through Advantex Cash
Funded Marketing programs, these seasonal businesses receive working capital
advances during the off-season, recovered by Advantex during the high-season
as cardholders make purchases. There are approximately 2,000 golf courses and
260 ski resorts in Canada.
There are also more than 6,500 hotels, motels, inns and resorts in
Canada. (Source: The Hotel Association of Canada). Advantex will be developing
tailored Cash Funded Marketing programs to better meet the needs of
independent and small chain properties.
Advantex is planning the expansion of its Cash Funding Marketing programs
to additional retail categories in the latter half of calendar 2006. There are
more than 200,000 retailers in these verticals, generating $73 billion in
revenue.
The Company is also expanding its sales coverage into additional
geographic areas, and ethnic markets.
Online Shopping Malls continue to grow in popularity. In 2005, the non-
travel online retail market surpassed US$80 billion, a 24% increase over the
previous year, and spending on online advertising increased by 30% over the
same period to exceed US $12 billion.
Advantex is developing new Interactive Marketing capabilities, including
an expansion of the Company's email delivery and promotional tracking systems,
an extension of online advertising and target marketing opportunities,
improvements in user interfaces, and the utilization of new interactive
technology, media and communication channels.
"The Internet has become an important communication channel for both     
e-commerce and storefront merchants. New Interactive Marketing products will
have positive far-reaching implications for all areas of the Company," said
Mr. Munger.

About Advantex Marketing International Inc.

Advantex Marketing International Inc. is a leading marketing services
company, offering a range of products and services including its Cash Funded
Marketing programs for merchants, coalition loyalty rewards programs, online
shopping malls, direct marketing, online and email promotion; and data capture
and award processing systems. Advantex loyalty partners include CIBC, United
Airlines, Delta Air Lines, The New York Times, and other major North American
corporations, as well as a growing list of restaurants, online retailers, golf
courses, small inns and resorts. Advantex is a public company, traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

This press release may include statements about expected future events
and/or financial results that are forward-looking in nature and subject to
risks and uncertainties. Advantex cautions that actual performance will be
affected by a number of factors, many of which are beyond its control. Future
events and results may vary substantially from what Advantex currently
foresees. Discussion of the various factors that may affect future results is
contained in Advantex's recent filings with Canadian securities regulatory
authorities.

<<

                ADVANTEX MARKETING INTERNATIONAL INC.

                  CONSOLIDATED FINANCIAL STATEMENTS
             For the three-month and nine-month periods
                        ended MARCH 31, 2006

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.

An auditor has not performed a review of these financial statements.


                ADVANTEX MARKETING INTERNATIONAL INC.
          CONSOLIDATED BALANCE SHEETS  (unaudited - note 1)

                                                      MARCH 31,  JUNE 30,
AS AT                                         NOTE       2006      2005
(in thousands)                                            ($)       ($)

ASSETS
  Current:
  Cash and cash equivalents                              2,705     2,971
  Accounts receivable                                    1,333     1,239
  Purchased receivables                                  3,218     2,363
  Prepaid expenses and sundry assets                       193       225
-------------------------------------------------------------------------
                                                         7,449     6,798
-------------------------------------------------------------------------
  Long term:
  Capital and other assets                                 669       874
  Deferred financing charges                               215       293
-------------------------------------------------------------------------
                                                           884     1,167
-------------------------------------------------------------------------

TOTAL ASSETS                                             8,333     7,965
-------------------------------------------------------------------------
-------------------------------------------------------------------------

LIABILITIES
  Current:
  Accounts payable and accrued liabilities               3,350     3,804

  Deferred revenue                                          73        40
-------------------------------------------------------------------------
                                                         3,423     3,844
  Long term:
  Convertible debenture payable                 5        3,463     3,460
-------------------------------------------------------------------------

TOTAL LIABILITIES                                        6,886     7,304
-------------------------------------------------------------------------

SHAREHOLDERS' EQUITY
  Capital Stock
  Class A preference shares                                  4         4
  Common shares                                 2       24,232    21,463
-------------------------------------------------------------------------
                                                        24,236    21,467
Contributed surplus                             4          112        60
Equity portion of convertible debenture         5          848       880
Deficit                                                (23,749)  (21,746)
-------------------------------------------------------------------------
                                                         1,447       661
-------------------------------------------------------------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY               8,333     7,965
-------------------------------------------------------------------------
-------------------------------------------------------------------------

                      (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
      CONSOLIDATED STATEMENTS OF NET LOSS  (unaudited - note 1)

                                   Three Months Ended  Nine Months Ended
                                        March 31            March 31
                                     2006      2005      2006      2005
(In thousands except net loss
 per common share)                    ($)       ($)       ($)       ($)

REVENUE
  Sales and fees                    15,418    16,441    51,344    52,496
DIRECT COSTS                        13,936    14,775    46,756    47,253
-------------------------------------------------------------------------
  Gross Contribution                 1,482     1,666     4,588     5,243

OPERATING EXPENSES
  Selling and marketing                845       708     2,441     2,519
  General and administrative           913     1,152     3,473     3,871
-------------------------------------------------------------------------
                                     1,758     1,860     5,914     6,390

(LOSS) BEFORE AMORTIZATION
 AND INTEREST                         (276)     (194)   (1,326)   (1,147)
-------------------------------------------------------------------------

  Amortization                          84       103       236       288
  Interest                             181       172       541       502
-------------------------------------------------------------------------
                                       265       275       777       790
-------------------------------------------------------------------------

NET (LOSS) - CONTINUING
 OPERATIONS                           (541)     (469)   (2,103)   (1,937)

NET (LOSS) / PROFIT
 - DISCONTINUED OPERATIONS               -      (258)      100       (19)
-------------------------------------------------------------------------

NET (LOSS) FOR THE PERIOD             (541)     (727)   (2,003)   (1,956)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

NET (LOSS) PER COMMON SHARE
  - Continuing Operations            (0.01)    (0.01)    (0.03)    (0.04)
  - Discontinued Operations           0.00     (0.01)     0.00      0.00



                ADVANTEX MARKETING INTERNATIONAL INC.
      CONSOLIDATED STATEMENTS OF DEFICIT  (unaudited - note 1)

                                   Three Months Ended  Nine Months Ended
                                        March 31            March 31
                                     2006      2005      2006      2005
(In thousands)                        ($)       ($)       ($)       ($)

BALANCE AT THE BEGINNING OF THE
 PERIOD                            (23,208)  (21,971)  (21,746)  (20,742)

Net (loss)                            (541)     (727)   (2,003)   (1,956)
-------------------------------------------------------------------------
BALANCE AT THE END OF THE PERIOD   (23,749)  (22,698)  (23,749)  (22,698)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

                       (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
     CONSOLIDATED STATEMENTS OF CASH FLOWS  (unaudited - note 1)

                                   Three Months Ended  Nine Months Ended
                                        March 31            March 31
                                     2006      2005      2006      2005
(In thousands)                        ($)       ($)       ($)       ($)

OPERATING ACTIVITIES
  Net (loss) - continuing
   operations                        (541)      (469)   (2,103)   (1,937)
  Items not involving cash:
    Amortization of capital assets     84        103       236       288
    Accretion charges                  53         45       153       132
    Amortization of deferred
     financing charges                 26         25        78        65
    Issue of common shares              -          -        35         -
    Employee stock options             52          -        52         -
-------------------------------------------------------------------------
                                     (326)      (296)   (1,549)   (1,452)
-------------------------------------------------------------------------

Changes in non-cash working
 capital items                     (1,550)       525    (1,237)      735
-------------------------------------------------------------------------

-------------------------------------------------------------------------
Cash (used in) / provided by
 operating activities              (1,876)       229    (2,786)     (717)

FINANCING ACTIVITIES
  Proceeds from issue of common
   shares, net                      2,552          -     2,552         -
  Proceeds from sale of assets         16          -        16         -
-------------------------------------------------------------------------
                                    2,568          -     2,568         -
-------------------------------------------------------------------------

INVESTING ACTIVITIES
    Purchase of capital assets         (8)       (24)      (48)     (159)
-------------------------------------------------------------------------

NET MOVEMENT IN CASH AND CASH
 EQUIVALENTS

  CONTINUING OPERATIONS               684        205      (266)     (876)

  DISCONTINUED OPERATIONS               -       (258)        -       (19)

  Cash and cash equivalents at
   the beginning of the period      2,021      1,495     2,971     2,337
-------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT
 THE END OF THE PERIOD              2,705      1,442     2,705     1,442
-------------------------------------------------------------------------
-------------------------------------------------------------------------

ADDITIONAL INFORMATION
  Interest paid, semi-annually,
   on the Convertible Debenture       206        203       412       403

                      (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.

Notes to Financial Statements
For the nine months ended March 31, 2006 (unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

    The interim unaudited financial statements for the nine months ended
    March 31, 2006 have been prepared on a consistent basis with the
    Company's annual consolidated financial statements for the year ended
    June 30, 2005 and should be read in conjunction with the accounting
    policies and other disclosures in those consolidated financial
    statements. The enclosed consolidated financial statements do not
    include all the disclosures required by generally accepted accounting
    principles applicable to annual financial statements.

2.  CAPITAL STOCK

                                             Number             Amount

          Balance as at June 30, 2005      58,493,831       $ 21,462,938
          Issue of common shares - a          500,000             35,000
          Issue of common shares - b       37,037,037          2,552,351
          Issue of common shares on
           Conversion of Convertible
           Debentures - note 5              1,000,000            150,000
           Transfer from equity portion
            of Convertible Debenture
            - note 5                                              32,011
                                           -----------      -------------

           Balance as at March 31, 2006    97,030,868       $ 24,232,300
                                           -----------      -------------

    a. On July 12, 2005, the Company issued 500,000 common shares to
       CIBC, by way of a private placement, in consideration of the
       signing of a long-term agreement to continue Advantex's merchant -
       based loyalty programs, and the agreement to cancel CIBC's rights
       under a previous agreement to receive additional Incentive
       Warrants to purchase Advantex common shares. The value assigned to
       the shares issued was based on the Company's share price at that
       time.

    b. On March 14,,2006 the Company issued 37,037,037 common shares by
       way of a private placement for net proceeds of $2,552,351 (gross
       proceeds of $3,000,000).

3.  STOCK OPTIONS AND WARRANTS

    Stock Options

    On January 26, 2006, the Company received approval from shareholders
    to amend its Stock Option Plan from a fixed maximum number of Common
    Shares issuable to a rolling maximum number of Common Shares
    issuable, not to exceed 10% of the aggregate number of Common Shares
    issued and outstanding (calculated on a non-diluted basis).

    As at March 31, 2006, there were 5,982,500 employee stock options
    outstanding at exercise prices between $0.07 and $0.33, expiring
    between November 15, 2006 and February 7, 2011. During the period,
    635,000 options were forfeited or expired.

    The following stock options were issued to certain directors' of the
    Company

        Grant     Number of                                    Exercise
        Date       Options       Expiry     Vesting Period       Price

    27 October,   2,000,000    October 26,    Equally over      $ 0.07
          2005                       2010        3 years

    7 February,   1,800,000    February 6,     Immediate        $ 0.075
          2006                       2011

    The Company calculated the fair value of the stock options issued
    during the period using the Black-Scholes option pricing model and
    determined their value to be $ 51,993. Accordingly, expense of
    $ 51,993 has been recorded in these financial statements upon the
    granting of the options. The assumptions used in the model were a
    risk free rate of 5.0%, an expected life of five years, an expected
    volatility of 15% and no expected dividends on the common shares.

    Warrants

    There are 124,185 warrants outstanding as at March 31,2006, with each
    warrant entitling the holder to purchase one common share of the
    Company on a 1:1 basis for $0.32 per share up to January 2, 2007. The
    warrants arose as a result of an incentive program whereby Air Canada
    and CIBC were able to earn up to 55 million warrants over a five year
    period ended December 31, 2005. The Company issued a total of 175,974
    warrants under this agreement, of which 51,789 expired during the
    three months ended March 31, 2006.

    In addition, pursuant to a warrant agreement, CIBC and Air Canada
    held 15,000,000 warrants entitling them to purchase 15,000,000 common
    shares at $1.08 per share. These warrants expired on February 6,
    2006.

    Agent Compensation Warrants

    In connection with the private placement completed during the
    quarter, the Company awarded 3,552,716 warrants to the agent. Each
    warrant entitles the holder to purchase one common share at a price
    of $0.081 per share until March 13, 2008.

4.  CONTRIBUTED SURPLUS

           Balance as at June 30, 2005                 $  59,992
           Employee Stock Option expense - note 3         51,993
                                                       ----------
           Balance as at March 31, 2006                $ 111,985

5.  CONVERTIBLE DEBENTURE PAYABLE

    During March 2006, $150,000 of Convertible Debenture was converted at
    the exercise option price of $0.15 for 1,000,000 Common shares of the
    Company.

    Consequent to the above conversion, a proportionate share, $32,011,
    was transferred from the Equity portion of Convertible Debenture to
    Capital Stock.

                                         Debt Portion    Equity Portion
                                         ------------    --------------

    Balance as at 30 June, 2005            $  3,460         $    880
    Accretion charge                            153                -
    Conversion of $ 150,000 Convertible
     Debenture for 1 million
     Common Shares (note 2)                    (150)             (32)
                                           ---------        ---------
    Balance as at 31 March, 2006           $  3,463         $    848
                                           ---------        ---------

6.  COMPARATIVE FIGURES

    Certain of the comparative figures have been reclassified to conform
    to the presentation adopted in the current year.

>>
%SEDAR: 00004122E