Advantex Marketing International Inc.CSE: ADX

Advantex announces Q2 2006 results and recent improvements in core business

· Issued by Advantex Marketing International Inc. via CNW
ADX: TSX

TORONTO, Feb. 10 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)
today reported its operating results for the three and six months ended
December 31, 2005, along with an update on its restructuring initiatives.
Sales and Fees for the three-month period were $18,028,000. There was a
$154,000 year-over-year revenue improvement in the Company's Canadian Credit
Card Loyalty and Online Shopping Mall programs. Net Loss from Continuing
Operations for the quarter ending December 31, 2005 was $604,000 compared to
$449,000 for the same period in the previous year. The loss included $205,000
of additional costs associated with the restructuring initiative that
commenced in November 2005. On a comparative basis, after removing the
restructuring costs, net results for the quarter were flat year over year.
"The abovementioned restructuring initiative will result in annualized
cost savings of $1.5 - $1.8 million compared with fiscal 2005. The benefits
from these cost savings measures will begin to be reflected in the next and
subsequent reporting periods," said G. Randall Munger, Chairman and Chief
Executive Officer of Advantex.
"During the quarter, Advantex developed and implemented its plan to begin
aggressively growing its Canadian Credit Card Loyalty programs," said
Mr. Munger. "Improvements introduced are being positively received by both
current and prospective merchant partners. Several new signature merchants in
Toronto including Thuet, Lobby, Sassafraz and Chiado Restaurant, recently
joined or rejoined the program. Cioppino's Mediterranean Grill, one of
Vancouver's finest and most popular dining establishments, and The Lord Elgin
Hotel in Ottawa are also among our newest participants."
For the six months ended December 31, 2005, Sales and Fees were
$35,926,000. The year-over-year revenue improvement from the Company's core
programs was $568,000. Net Loss from Continuing Operations for the six months
ending December 31, 2005 was $1,562,000 versus $1,468,000 in the previous
year.
Fiscal 2005 reflects certain non-recurring fees and events. Excluding the
impact of these factors, which amounted to $160,000 for the quarter and
$303,000 year to date, and the restructuring costs incurred in the current
year, the Company's results for Q2 2006 improved by $210,000 year-over-year,
while results for the six-month period improved by $414,000.
Non-recurring fees and events include one-time fees generated in fiscal
2005 and the discontinuation of the US Credit Card Loyalty initiative.

Outlook

The Company is focused on expanding the programs and markets in which it
holds leadership positions, specifically, the Canadian Credit Card Loyalty
programs, and the Online Shopping Mall programs in the United States. A
restructuring of the business has been and is continuing to be implemented to
achieve cost savings, increased revenue and improved profitability.
The Company is enhancing its product offering with the objective of
substantially increasing the number of merchant participants. Product
enhancements include the introduction of improved marketing packages and
larger cash advances. The Company is also expanding its sales coverage into
additional geographic areas and ethnic markets.
Advantex's Online Shopping Malls are expected to show continued growth in
terms of volume and profitability, the result of enhanced marketing support
being provided by Advantex and its airline Channel Partners, and the addition
of new malls.
On January 20, 2006, Advantex announced the expansion of its long-term
relationship with The New York Times with the launch of TimesPoints Online
Shops (http://timespointsonlineshops.com), an online shopping mall for The New
York Times New Online Member Rewards Program. New York Times subscribers earn
TimesPoints when making online purchases through the online shopping mall,
redeemable towards the purchase of NYT subscriptions or retail gift cards.
Advantex's Internet technology and electronic marketing expertise has
raised the Company's profile among airline and other industry sectors looking
to capitalize on the ubiquity of Internet access and the growing number of
consumers shopping online. Financial institutions and daily newspapers are
only two of the verticals Advantex is targeting for growth. Online shopping is
on the rise, confirmed by numerous independent studies.
On January 26th, 2006, the Company announced the appointment of Notre-
Dame Capital Inc. as its exclusive agent to raise additional working capital
to fund Advantex's expansion plans over the coming 24 months.

About Advantex Marketing International Inc.

Advantex Marketing International Inc. is a leading marketing services
company, specializing in integrated marketing solutions for its Merchant and
Channel Partner clients. Advantex offers a range of products and services
including coalition loyalty rewards programs, online shopping malls, direct
marketing, online and email promotion; and data capture and award processing
systems. Advantex loyalty partners include CIBC, United Airlines, Delta Air
Lines, The New York Times, and other major North American corporations, as
well as a growing list of restaurants, online retailers, golf courses, small
inns and resorts. Advantex is a public company, traded on the Toronto Stock
Exchange under the symbol "ADX". For additional information on Advantex,
please visit www.advantex.com.

This press release may include statements about expected future events
and/or financial results that are forward-looking in nature and subject to
risks and uncertainties. Advantex cautions that actual performance will be
affected by a number of factors, many of which are beyond its control. Future
events and results may vary substantially from what Advantex currently
foresees. Discussion of the various factors that may affect future results is
contained in Advantex's recent filings with Canadian securities regulatory
authorities.

                ADVANTEX MARKETING INTERNATIONAL INC.
                  CONSOLIDATED FINANCIAL STATEMENTS
              For the three-month and six-month periods
                       ended DECEMBER 31, 2005

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.
An auditor has not performed a review of these financial statements.

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                ADVANTEX MARKETING INTERNATIONAL INC.
          CONSOLIDATED BALANCE SHEETS (unaudited - note 1)

AS AT                                         DECEMBER 31,       JUNE 30,
(in thousands)                                   2005              2005
                                                 ($)               ($)

ASSETS
  Current:
  Cash and cash equivalents                      2,021             2,971
  Accounts receivable                            2,125             1,239
  Purchased receivables                          2,070             2,363
  Prepaid expenses and sundry assets               171               225
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                                                 6,387             6,798
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  Long term:
  Capital and other assets                         762               874
  Deferred financing charges                       241               293
-------------------------------------------------------------------------
                                                 1,003             1,167
-------------------------------------------------------------------------

TOTAL ASSETS                                     7,390             7,965
-------------------------------------------------------------------------
-------------------------------------------------------------------------

LIABILITIES
  Current:
  Accounts payable and accrued liabilities       4,490             3,804
  Deferred revenue                                 106                40
-------------------------------------------------------------------------
                                                 4,596             3,844

  Long term:
  Convertible debenture payable                  3,560             3,460
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TOTAL LIABILITIES                                8,156             7,304
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SHAREHOLDERS' EQUITY/(DEFICIENCY)
  Capital Stock:
  Class A preference shares                          4                 4
  Common shares                                 21,498            21,463
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                                                21,502            21,467
  Contributed surplus                               60                60
  Equity portion of convertible debenture          880               880
  Deficit                                      (23,208)          (21,746)
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                                                  (766)              661
-------------------------------------------------------------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY       7,390             7,965
-------------------------------------------------------------------------
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                                     (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
      CONSOLIDATED STATEMENTS OF NET LOSS  (unaudited - note 1)

                                   Three Months Ended   Six Months Ended
                                       December 31         December 31
(In thousands except net loss        2005      2004      2005      2004
 per common share)                    ($)       ($)       ($)       ($)

REVENUE
  Sales and fees                    18,028    18,382    35,926    36,056
  Direct costs                      16,311    16,384    32,821    32,480
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  Gross Contribution                 1,717     1,998     3,105     3,576

OPERATING EXPENSES
  Selling and marketing                781     1,002     1,597     1,811
  General and administrative         1,269     1,175     2,558     2,715
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                                     2,050     2,177     4,155     4,526

LOSS BEFORE AMORTIZATION
 AND INTEREST                         (333)     (179)   (1,050)     (950)
-------------------------------------------------------------------------

  Amortization                          86       100       152       188
  Interest                             185       170       360       330
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                                       271       270       512       518
-------------------------------------------------------------------------

NET LOSS - CONTINUING OPERATIONS      (604)     (449)   (1,562)   (1,468)

NET INCOME - DISCONTINUED
 OPERATIONS                              -        17       100       239
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NET LOSS FOR THE PERIOD               (604)     (432)   (1,462)   (1,229)
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NET (LOSS) PER COMMON SHARE
  - Continuing Operations            (0.01)     0.00     (0.02)    (0.02)
  - Discontinued Operations           0.00      0.00      0.00      0.00
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                ADVANTEX MARKETING INTERNATIONAL INC.
      CONSOLIDATED STATEMENTS OF DEFICIT (unaudited - note 1)

                                   Three Months Ended   Six Months Ended
                                       December 31         December 31
                                     2005      2004      2005      2004
(In thousands)                        ($)       ($)       ($)       ($)

BALANCE AT THE BEGINNING
 OF THE PERIOD                     (22,604)  (21,539)  (21,746)  (20,742)

Net income (loss)                     (604)     (432)   (1,462)   (1,229)
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BALANCE AT THE END
 OF THE PERIOD                     (23,208)  (21,971)  (23,208)  (21,971)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

                                     (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
     CONSOLIDATED STATEMENTS OF CASH FLOWS  (unaudited - note 1)

                                   Three Months Ended   Six Months Ended
                                       December 31         December 31
                                     2005      2004      2005      2004
(In thousands)                        ($)       ($)       ($)       ($)

OPERATING ACTIVITIES
  Net loss - continuing operations    (604)     (449)   (1,562)   (1,468)
  Items not affecting cash:
    Amortization of capital assets      86       100       152       188
    Accretion charges                   55        45       100        87
    Amortization of deferred
     financing charges                  26        23        52        40
    Issue of common shares               0         0        35         0
-------------------------------------------------------------------------
                                      (437)     (281)   (1,223)   (1,153)
-------------------------------------------------------------------------

Changes in non-cash working
 capital items                         206       (65)      213       275
-------------------------------------------------------------------------

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Cash provided by (used in)
 operating activities                 (231)     (346)   (1,010)     (878)


INVESTING ACTIVITIES
  Purchase of capital assets           (30)      (99)      (40)     (119)
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NET DECREASE IN CASH AND
 CASH EQUIVALENTS

  CONTINUING OPERATIONS               (261)     (445)   (1,050)     (997)

  DISCONTINUED OPERATIONS                0       273       100       155

  Cash and cash equivalents at
   the beginning of the period       2,282     1,667     2,971     2,337
-------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT
 THE END OF THE PERIOD               2,021     1,495     2,021     1,495
-------------------------------------------------------------------------
-------------------------------------------------------------------------

ADDITIONAL INFORMATION
  Interest paid semi-annually on
   the Convertible Debenture             0         0       206       200

                                     (see accompanying notes)



ADVANTEX MARKETING INTERNATIONAL INC.
Notes to Financial Statements
For the six months ended December 31, 2005 (unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

    The interim unaudited financial statements for the six months ended
    December 31, 2005 have been prepared on a consistent basis with the
    Company's annual consolidated financial statements for the year ended
    June 30, 2005 and should be read in conjunction with the accounting
    policies and other disclosures in those consolidated financial
    statements. The enclosed consolidated financial statements do not
    include all the disclosures required by generally accepted accounting
    principles applicable to annual financial statements.

2.  CAPITAL STOCK

                                                  Issued Common Shares

                                                 Number         Amount
    Balance as at June 30, 2005                58,493,831   $ 21,462,938
    Issue of common shares                        500,000         35,000
                                            -------------- --------------
    Balance as at September 30,
     and December 31, 2005                     58,993,831   $ 21,497,938
                                            -------------- --------------

    On July 12, 2005, the Company issued 500,000 common shares to CIBC,
    by way of a private placement, in consideration of: i) the signing of
    a long-term agreement to continue Advantex's merchant-based loyalty
    programs and ii) the agreement to cancel CIBC's rights under a
    previous agreement to receive additional Incentive Warrants to
    purchase Advantex common shares. The value assigned to the shares
    issued was based on the Company's share price at that time.

    As at June 30, 2004 and December 31, 2004, the number and amount of
    issued Common Shares was 50,493,831 and $20,814,938, respectively.

3.  STOCK OPTIONS AND WARRANTS

    As at December 31, 2005, there were 4,092,500 stock options
    outstanding at exercise prices between $0.07 and $ 0.82, expiring
    between February 2006 and October 2010.

    During the period, the Company issued 2,000,000 stock options at an
    exercise price of $0.07 per common share. These stock options expire
    on October 27, 2010 and vest equally over a three-year period. During
    the period, 625,000 options were forfeited or expired.

    The Company calculated the fair value of the stock options issued
    during the period using the Black-Scholes option pricing model and
    determined their value to be immaterial. Accordingly, no expense has
    been recorded in these financial statements upon the issue of these
    options. The assumptions used in the model were a risk free interest
    rate of 4.4%, an expected life of five years, an expected volatility
    of 10% and no expected dividends on the common shares.

    In consideration of a commercial agreement for an online and offline
    program, a warrant agreement was entered into by which Air Canada and
    CIBC collectively had the opportunity to earn up to 55,000,000
    incentive warrants of Advantex exercisable for Advantex common shares
    over a five year period. The warrant agreement expired on
    December 31, 2005. CIBC and Air Canada earned, and Advantex issued, a
    total of 175,974 incentive warrants in respect of this agreement.

    There were 15,175,974 warrants outstanding at December 31st, 2005,
    each warrant entitling the holder to purchase one common share of the
    Company on a 1:1 basis. 15,000,000 of these warrants, granted
    pursuant to a warrant agreement amongst Advantex, CIBC and Air Canada
    expire on February 6, 2006, with each warrant entitling the holder to
    purchase one Advantex common share at $1.08 per share. The balance of
    175,974 warrants are incentive warrants, issued as described above,
    of which 51,789 expired on January 2, 2006 and the remainder are
    exercisable up to January 2, 2007 at $0.32.

4.  SUBSEQUENT EVENTS

    (i)  Stock Options

    Subsequent to December 31, 2005, the Company received approval from
    shareholders at its Annual General Meeting to amend the Company's
    Stock Option Plan from a fixed maximum number of Common Shares
    issuable under the stock option plan to a "rolling maximum" number of
    Common Shares issuable under the stock option plan, not to exceed 10%
    of the aggregate number of Common Shares issued and outstanding
    (calculated on a non-diluted basis).

    (ii) Share Offering, and Debt Facility

    The Company has initiated an offering by way of a private placement,
    as well as the issue of a subordinated debt facility as announced on
    January 26th, 2006. The private placement will be for gross proceeds
    of up to $2.0 million; the debt facility will be up to $5.0 million.
    The additional capital will be used to fund new programs.

5.  COMPARATIVE FIGURES

    Certain of the comparative figures have been reclassified to conform
    to the presentation adopted in the current year.

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