ADX: TSX TORONTO, Oct. 24 /CNW/ - Advantex Marketing International Inc. (TSX:ADX), Lufthansa and Miles & More International today announced the launch of shopmilesandmore.com, an online shopping mall which awards Miles & More members miles for every purchase made from the more than 55 leading North American online retailers featured on the site. Participating stores include Macys.com, Eddie Bauer, Lands' End(R) and many more. "Just in time for the holidays, we're pleased to offer our North American membership an easy way to shop and earn miles at once through shopmilesandmore.com," said Marcus Casey, Director of Marketing and Customer Relations, The Americas, for Lufthansa. "Advantex has assembled a world-class selection of participating online stores, closely aligned to the specific shopping preferences of our Miles & More members in a variety of categories including clothing & accessories, home dDecor, electronics, luxury gifts and more. We are confident that shopmilesandmore.com will be a valuable asset for our members, enabling them to shop at the online stores they know, like and trust while earning miles towards award travel with every purchase." "The opportunity to earn frequent flyer miles on purchases provides an incentive for affluent consumers to choose one merchant over another, confirmed by numerous research studies," said G. Randall Munger, Chairman and Chief Executive Officer of Advantex. "The new shopmilesandmore.com site is a direct channel for merchants to connect with thousands of motivated affluent Miles & More members who will shop online this holiday season knowing that they are getting closer to their next vacation with every gift purchased for family and friends." The breadth of Advantex's responsibilities for the shopmilesandmore.com include web site development and maintenance, merchant management and marketing, reward processing and fulfillment, database management, analytics and reporting, and other services related to the site's operations. It is estimated that more than 115 million consumers will shop online in 2006, with the majority of the activity occurring in the last quarter of the year. Information from Shop.org indicates that 59% of online shoppers prefer shopping through aggregate sites such as the Miles & More Online Shopping Mall, offering quick and easy access to multiple e-retailers. About Advantex Marketing International Inc. Advantex Marketing International Inc. is a leading marketing services company, specializing Advance Purchase Marketing Programs for merchants, coalition loyalty rewards programs, and Online Shopping Malls. Advantex loyalty partners include Lufthansa German Airlines, CIBC, United Airlines, Delta Air Lines, The New York Times, and other major North American corporations, as well as a growing list of restaurants, online retailers, golf courses, small inns and resorts. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com. About Lufthansa and Miles & More Lufthansa ranks among the top ten airlines in the world in terms of size and is the second-largest European airline, serving 411 destinations in more than 96 countries around the world, including 19 North American gateways. In 2005, Lufthansa flew a record 51 million passengers. Since its U.S. launch in 1993, the Miles & More program has more than one million U.S. members and over 12 million worldwide. Travelers earn miles flying with Lufthansa, any Star Alliance member airline other airline partners, as well as hotel, car rental merchandise and credit card partners. For more information, or to enroll in Miles & More, visit www.lufthansa-usa.com or www.lufthansa-ca.com. This press release includes statements about expected future events that are forward-looking in nature and subject to risks and uncertainties. Advantex cautions that actual performance will be affected by a number of factors, many of which are beyond its control. Discussion of the various factors that may affect future results is contained in Advantex's recent filings with Canadian securities regulatory authorities.