Claes Wetzel
CFO
Replay available
Pricer AB (publ) (STO: PRIC_B) Q3 2025 earnings conference call, held 2025-10-23. Replay captured from the company's public earnings webcast.

CFO
CEO
Good afternoon and welcome to Pricers third quarter 2025 earnings presentation here at DNB Carnegie. My name is Hjalmar and I work as an analyst and we are joined here today by CEO Magnus Larsson and CFO Claes Wetzel. Welcome gentlemen. Thank you very much. And we have a lot to speak about. So let's get started right away. The floor is yours. Excellent. So thanks, everyone, for joining. We're going to present now our third quarter for 2025. It's myself and Claes, as mentioned by Hjalmar. And as always, let me just start with Pricer in a brief for those of you who don't know us since before. So our vision is to be the preferred partner for in-store communication and digitalization. We work within retail tech. We're a leader within retail tech. And we have been around for nearly 30 years or actually more than 30 years. And we have to date 28,000 stores sold across the world. Looking at market development and the Q3 highlights, of course, the first thing I want to lift is that we managed now in Q3 to have the best net sales so far in this year for a quarter, 598 million. It's better than both Q1 and Q2. We had a very great increase in our recurring revenue. Why is that? So it's partly due to all the SaaS services we sell through Pricer Plaza, but we've also changed our business model and our pricing model for all software services, also older installs to a subscription model only. So even if you, for whatever reason, are not able to actually connect your store to Price at Plaza, you will still need to renew the software for your installed base or your installed server. And the new pricing model is recurring. So basically, as of now, we are in principle only recurring when it comes to software sales. And this is why you can see the almost 50% increase in recurring revenu...