Magnus Larsson
CEO
Replay available
Pricer AB (publ) (STO: PRIC_B) Q2 2025 earnings conference call, held 2025-07-17. Replay captured from the company's public earnings webcast.

CEO
CFO
Watch the replay and follow the connected company analysis, news, and investor updates for Pricer Ab Class B.
WEBVTT 00:00:00.031 -- 00:00:04.537 Good afternoon and welcome to the Pricer second quarter 2025 00:00:04.537 -- 00:00:07.901 earnings call presentation here at DNB Carnegie. 00:00:07.901 -- 00:00:11.726 I'm joined today by CEO Magnus Larsson and CFO Magnus Wetzel. 00:00:11.726 -- 00:00:14.049 Welcome, gentlemen. Thank you very much, Hjalmar. 00:00:14.049 -- 00:00:16.432 I figured we start right away, so I hand over the word. 00:00:16.432 -- 00:00:21.459 Oh, sorry. Thank you. So hello, everyone. Thank you for having us 00:00:21.459 -- 00:00:26.906 today. We are here to present the second quarter 2025 with me, as mentioned 00:00:26.906 -- 00:00:29.667 by Hjalmar, we have Claes. 00:00:31.182 -- 00:00:35.787 I'd like to start with, just for those of you that might not know us that well, Pricerin 00:00:35.787 -- 00:00:41.574 Brief, founded in 1991. We are a leader within retail tech. 00:00:41.574 -- 00:00:46.357 Our vision is to be the preferred partner for in-store communication and digitalization, 00:00:46.760 -- 00:00:51.865 highlighting really the collaboration and partnership with our customers, where we 00:00:51.865 -- 00:00:55.870 believe that we are doing things quite different compared to competition. 00:00:55.870 -- 00:01:01.263 We are, from a deployment point of view, we have sold more than 28,000 00:01:01.263 -- 00:01:03.263 stores 00:01:03.328 -- 00:01:09.062 and we have some 350 million labels that we've sold and delivered, which makes us a clear 00:01:09.062 -- 00:01:11.744 number two on the market. 00:01:13.049 -- 00:01:18.096 Going into the second quarter, let me start by first stating what 00:01:18.096 -- 00:01:24.244 I guess is the obvious. I'm not at all happy with this quarter, with the net sales 00:01:24.244 -- 00:01:28.729 that fell below expectati...