Pricer AB (publ) (PRIC_B) Q1 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Hi and welcome to the Pricer Q1 2025 presentation. We are joined today by CEO Magnus Larsson, who will present the first quarter. As a reminder, questions can be submitted and they will be addressed during the Q&A session. With that said, Magnus, welcome and the floor is yours. Thank you very much, Hjalmar. I'd like to start by also saying that unfortunately, Claes could not join us today. He fell sick. But I'm pretty sure you're watching the webcast right now to make sure I'm not saying anything incorrect. Let me start with a press room brief for those of you joining that might not know us that well. Our vision is to be the preferred partner for in-store communication and digitalization. This actually means that when we updated it quite recently, we did a lot of service. We did a lot of inside studies with our customers, a lot of interviews. And in addition to appreciation of our technology, I think one thing that people lifted was the way we work, the way we engage, and the partnership they believe that we have. And I think this is the reason why we, unlike many of our competitors, are able to get engaged customers also in the promotion to other potential customers of our solutions. Roughly 200 million people, 200 people, 200 employees. We have delivered more than 350 million labels worldwide, which makes us number two in terms of installed base globally. We are working actively with our SaaS service. It's called Plaza. We currently have more than 5,000 stores on Plaza. And it's one of the key objectives for the year to actually expand that number quite much. This is a slide I normally use as context for new investors to explain prices of today versus prices of before. We have done quite a huge transformation over the last three years. We looked at the go to market...