Slide 1: Inuvo Investor Presentation 2011
INUVO Investor Presentation 2011 Certain statements in this presentation relating to Inuvo®, Inc. (“Inuvo", or the “Company") contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. All forward-lookin
Slide 2: ency, quality anc
ency, quality anc Inuvo, Inc. is an online advertising company that brings consumers to advertisers through targeting efforts leveraging unique technologies, data and analytics. Business Segments “Performance Marketing: Powered by Inuvo's core platform which serves up ads/offers to websites that gen
Slide 3: Performance Marketing Platform
in? 1 Performance Marketing Platform INUVO : » Connects advertisers and consumers through web publishers Advertisers Publishers Aaaregators Partners — YaHoo! Traffic) ¢ : superpages.com Leads Platform =n Campaign Daily Direct Deals Contes TicketsNow publishers ind intuit eee ie Distribution Merchant
Slide 4: Performance Marketing Platform
Performance Marketing Platform INUVO. » Commission offers delivered to publishers & C properties Advertisers Agareaators YaHoo! superpages.com Daily Direct Deals TicketsNow intuit 1900 Merchants >100,000 Ads Traffic/} Leads Platform ‘Management, ‘Ad Serving, Behavioral ‘Targeting, Fraud Controls. Co
Slide 5: A Consumer Search Example
A Consumer Search Example INUVO » Results at Bing/Yahoo/Google enhanced to shows deals ‘womens shoes ~ Google Search + e](or 2) (5) fordemis $105.97 & > CooseSearch | Onl) has deified cash back and/or coupon opportunities onthe page below ~ mouseover the Google wore ses = venting Women's Shoes !Zaog
Slide 6: A Loyalty Platform
A Loyalty Platform INUVO. 5 Launching at BargainMatch and Other White-Labeled S Owned / Operated ae 5 Big Savings + Cash Back! White-Labeled fo. ae | i een me | ‘Support the ASPCA and fel the ben pcan! ini] Performance Marketing Platform INuvO 3 » Daily Deals lable in SO markets across the U: Advert
Slide 7: Properties and Leadership Team
inuvo Properties BargainMatch™, Yellowise™, BabytoBee™, Kidzadu™, and Kowabunga® are our web properties. By owning various web properties, Inuvo has more flexibility to control traffic and optimize advertising revenue across PPC and cost-per-action (CPA). Inuvo also has the opportunity to experiment
Slide 8: Revenue Opportunity and Adjusted EBITDA
Revenue Opportunity ($MM) Adjusted EBITDA ($MM) $708) $78 $608 $6a $508: $50 $408 $48 $308 $38 $208 $28 $102 $18 = $08 $om 20118 20148 20118 20148 BS 2011 Core Business = New Initiatives + Search & Affiliate Marketing bargain®matcti + 0/0 Web Properties kowabunga 6 + Company Focused on Extending Cor
Slide 9: Inuvo, Inc.
Inuvo, Inc. 15550 Lightwave Drive Clearwater, FL 33760 Investor Relations Alliance Advisors Alan Sheinwald, President (914) 669-0222 asheinwald@allianceadvisors.net ‘www.inuvo.com Company Inuvo Inc. Richard Howe, CEO & President (727) 324-0046 Tichard.howe@inuvo.com