Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (August 2024)
15 slides from Inuvo's investor presentation, Aug 28, 2024
Slide 1: An Advertising Technology & Services Business with Proprietary, Patented AI
INUVO INUV (NYSE American) An Advertising Technology & Services Business with Proprietary, Patented Artificial Intelligence August 2024
Slide 2: Safe Harbor Statement / Non-Disclosure
inuvo Safe Harbor Statement / Non-Disclosure This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 2IE of the Securities Exchange Act of 1934, as amended.
Slide 3: At Inuvo, we use AI to transform media buying
Inuvo. AT INUVO, We use Al to transform media buying. And make it better. Our advanced LLM deciphers consumer intent by analyzing vast data, something traditional methods can't achieve. This enables precise and privacy-conscious advertising. Through Al, we connect brands with their audiences more ef
Slide 4: What We Built: IntentKey by Inuvo
> x fa z S z fs > re) a < WHAT WE BUILT: IntentKey® by Inuvo Inuvo built a large-language model that we use to generate custom models. Our LLM, IntentKey, is trained by reading the open web We organize this information into a concept graph unique to each brand. — | I inuvo OVER TIO BILLION PAGES OF
Slide 5: What We Do: Audience Targeting Using AI
inuvo WHAT WE DO: Audience Targeting Using Al > < e z 5 z > ° o i 1.Create 2. Build 3. Match 4. Activate IntentKey creates IntentKey builds IntentKey finds the IntentKey models concept graphs models based on media concepts inform all media connecting concept graphs. that are most buying decisions. t
Slide 6: What It Looks Like: Custom Models
inuvo WHAT IT LOOKS LIKE: Custom Models a ° = = ° te LUXURY 2 TRAVEL ° EXPERIENCES . Beemce ¥ Teo “ iD Hotels & be VEHICLES aging z & z Available Daily Daily Audience Available Daily Daily Audience Media Impressions (6) Reach © Media Impressions 6) Reach 69.18M ~ 107.38M 3.63M ~ 4.66M 50.82M ~ 72.16
Slide 7: What It Looks Like: Custom Models
inuvo WHAT IT LOOKS LIKE: Custom Models Vegetarian gan a ° = = ° Snacks & We Desserts o > CG =SCHOOL Fa LUNCHES 2 BACK-TO me a =SCHOOL ‘cookware ie SUPPLIES 3 z & z Available Daily Daily Audience Available Daily Daily Audience Media Impressions (6) Reach Media Impressions 6) Reach 66.56M-112.59M 4.5
Slide 8: The Inuvo Advantage: No Cookies, Cost-Savings, Constantly Refreshing
© < 2 < = ry < ° > =) z THE inuvo THE INUVO ADVANTAGE: No Cookies, Cost-Savings, Constantly Refreshing No reliance on cookies S inioute model updcies No additional data costs Real-time ad activation for accurate discovery Cost efficient targeting Dedicated Manage Self—Serve Support Every ad impressi
Slide 9: How to Activate: Next Steps to Launch
inuvo HOW TO ACTIVATE: Next Steps to Launch Build Check credit / IntentKey trade a models references a u O- 0. & o & = Conduct “s kick-off call = (if needed) Choose service plan Confirm Createcustom — Share model, DSP Seat IntentKey Deal ID (ready for ID, campaign models your DSP), and goals, and ta
Slide 10: Why Now: The Market Opportunity
inuvo WHY NOW: The Market Opportunity market . ligit ici Programmatic US digital adverti oa . spend projected oe media be a , $298 billion $168 billion Z
Slide 11: Who We Work With: The Inuvo Client
inuvo WHO WE WORK WITH: The Inuvo Client : * 16,000+ 6 30+ > Mid-size agencies in Major Holding Growing sales, marketing, = the US & Canada companies & support teams . 80% Inuvo mid-size market Global Media Buying 2024 Press Mentions penetration 35+ 1% 70%+ mp 5O%+ Digital Programmatic
Slide 12: Sampling of Brands
z ° ° > = z = ie Exceed client goals on average by 67% against competition Travel Non-Profit Technology Retail CPG Auto Education Finance Healthcare FNOKIO ties: Sampling of Brands o= MAKE@WisH. inuvo anzona EGE “Dfeney L BE vicrosot GEsh ial DB. Proystation RSF SOnx CB2 —BJoverstock’ Bate UP x. <s
Slide 13: An Attractive Growth Potential
inuvo An Attractive Growth Potential $24 y $22.6 Sai $19.7 on $18.6 woot? $18.2 $18 $168 $17.0 $173, 00°? sig7 $17.0 oe $15 _ ce 7 $129 $126 mo a $10.6. me? $9.2 ‘ato * $8 $7.6 Ag oe $6 $3 $0 22-2020 03-2020 04-2020 a1-2021 2-021 03.2021 04-2021 Q1-2022 G2-2022 3-202 Q42022 Q1 2023 22023 3.2023 a4-2
Slide 14: Investment Highlights
° s a r) = © a z = iB 0 = z Investment Highlights > A Disruptive, Competitive Market Inuvo operates in a $168B market, poised to take market share as the obsolescence of cookie & consumer data significantly impacts media spend. > Proven Performance Inuvo not only solves privacy issues but is a more
Slide 15: Contact
inuvo Ff Barry Lowenthal, President INUVO nn Wally Ruiz, CFO Investor Relations: Dawid K Waldman /Natalya Rudman Crescendo Communications, UC — Email NUV@crescendo-ircom Wallace. Ruiz@inuvo.com Tot (22) 671-1021