Inuvo, Inc. · AMEX:INUV
Inuvo — LD Micro October 2025
16 slides from Inuvo's conference presentation, Oct 21, 2025
Slide 1: October 2025 | LD Micro
OCTOBER 2025 | LD MICRO NYSE: INUV PRESENTING TODAY: Rob Buchner Chief Operating Officer " » ROB.BUCHNER@INUVO.COM
Slide 2: Predictive AI Audience Discovery & Media Activation
OCTOBER 2025 | LD MICRO PREDICTIVE Al AUDIENCE DISCOVERY & MEDIA ACTIVATION NYSE: INUV
Slide 3: Safe Harbor Statement | Non-Disclosure
inuvo. SAFE HARBOR STATEMENT | NON-DISCLOSURE This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 2IE of the Securities Exchange Act of 1934, as amended.
Slide 4: Who We Are
inuvo. WHO WE ARE TWO REVENUE STREAMS WHO WE SERVE Platform Business Brand Marketers Provides in-market consumers to large consolidators of ad Agencies (independent + Holdcos) demand using proprietary tech Partnerships (AdTech & DSPs) Agencies & Brands Al-powered campaigns for marketers ABOUT INUVO
Slide 5: Programmatic Advertising Spend by Channel (U.S. 2025)
inuvo. PROGRAMMATIC ADVERTISING SPEND BY CHANNEL (U.S. 2025) In 2025, 64% of all U.S. advertising dollars are funneled through programmatic platforms. ry 2 30 a0 30 co 70 Projected Spend in 2025 (USD Billons) =| ( =—* Today's programmatic ecosystem is $220B and growing ‘This presentation le conientt
Slide 6: The Ad Supply Chain Is Under Assault
inuvo. The programmatic spine of legacy buying systems is bending and about to break because they're held together by rapidly-diminishing consumer IDs. THE AD SUPPLY CHAIN IS UNDER ASSAULT ~ The rise of Al search is exasperating the flaws of decision making that rely on the harvesting of IDs. The sy
Slide 7: IntentKey's Versatility
PREDICTIVE MEDIA MIX MODELING Inuvo's Predictive MMM quantifies the ROI of every AUDIENCE marketing channel and ] nte nt Key®'s DISCOVERY tern overt ot eneiten Versatility AI-POWERED AD PLACEMENT When someone matches the audience model, Intentkey instantly activates media to INSIGHTS reach them. {ii
Slide 8: The IntentKey Platform: Real-Time Audience Modeling
inuvo. + Instantly build audience models T h e ] n te n t Key® + Concepts emerge based on real-time media consumption + Predictive Al audience discovery, identifying prospects Platform eee eee eee Real-Time Audience Modeling Powered by IntentKey Al
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Slide 10: Inuvo
inuvo
Slide 11: Frictionless Privacy-by-Design Activation
inuvo FRICTIONLESS PRIVACY-BY-DESIGN ACTIVATION Built for today’s internet: no Activate models through pixels, no cookies, no user IDs — Deal IDs & push to any ideal for iOS, VPNs, and major DSP, allowing clients private browsing. and partners to use their TARGETING existing buying platforms. LEVERA
Slide 12: Sampling of Clients Served
inuvo. SAMPLING OF CLIENTS SERVED U We consistently @ Disney TOYOTA surpass client goals by an average of 61% Southwest» Spon —. compared to the competition with a a 93% O= CB2| PROGRESSIVE Association. client retention rate BE Microsoft {ie prevention conden &propritary and shoud nt be decloedor sh
Slide 13: October 2025 | LD Micro
OCTOBER 2025 | LD MICRO In IVO. NYSE: INUV NYSE: INUV
Slide 14: Revenue Level Where Operating Cash Flow Turns Positive
inuvo. NYSE: INUV REVENUE LEVEL WHERE OPERATING CASH FLOW TURNS POSITIVE $30 $26.7™ $27 $26.2 $24.6 a8 $22.6 = $22.7 09 = $21 $187 S36 2 - $18.2 $18 $16.8 Gs $173. = $ie7 $17.0 $15 = _ $12.9 $12.6 sng _ Sos $92 ‘a $9 $76 = $ s $0 02-20 03-20 04-20 O1-21 02-21 03-21 04-21 O1-22 02-22 03-22 04-22 O1-2
Slide 15: The Growth Strategy
THE GROWTH STRATEGY PATHWAY TO $100M+ GTM Shift Pursuing upstream budgets, Brand-direct, 42new IntentKey total clients added YTD Self-serve deals with healthy backlog in Platform business IntentKey self- | ~ Consultative Sales serveramp; Predictive Mixed Media Models to CXOs 34 active self- serve cl
Slide 16: October 2025 | LD Micro
OCTOBER 2025 | LD MICRO NYSE: INUV Rob Buchner Chief Operating Officer " » ROB.BUCHNER@INUVO.COM