Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (October 2023)
15 slides from Inuvo's investor presentation, Oct 10, 2023
Slide 1: Inuvo: An Advertising Technology & Services Business with Proprietary, Patented AI
INUVO INUV (NYSE American) Presenting Today: An Advertising Barry Lowenthal, President Technology & Services Barry Lowenthol@inuvo.com Business with Proprietary, Patented Artificial Intelligence October 2023
Slide 2: Safe Harbor Statement / Non-Disclosure
inuvo Safe Harbor Statement / Non-Disclosure This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 2IE of the Securities Exchange Act of 1934, as amended.
Slide 3: Artificial Intelligence Designed for the Future of Advertising. Now.
Artificial Intelligence Designed for the Future of Advertising. Now. - fa Alpowered programmatic 90 associates media buying, insights with offices in San Jose reporting, & media mix and Little Rock modeling ‘0 il $50Minvested Results that beat 27Patents/Pending competitors on average by 67% inuvo Ch
Slide 4: The Market Opportunity
inuvo The Market Opportunity a os Programmatic Digital advertisin ts spat vrojecteden mediaisa $271 billion $150 billion market |
Slide 5: The Current Environment
The Current Environment Consumers are demanding increased privacy Audiences are becoming difficultto reach with traditional consumer tracking data 06 80 Governments are implementing privacy regulations ata globalscale Althat enables targeting the WHY not the WHOis the only way forward inuvo
Slide 6: What We Built
inuvo What We Built Our Al, IntentKey, builtin a lab at UCLA, sits on top of our web crawler. > w x = z uw fs z F =) ° a ¢ It finds patterns and connections that uncoverinsights and trends to buy media that reach audiences more effectively.
Slide 7: How IntentKey Works
inuvo How IntentKey Works (“SI ™~ > ( rs | 6 —_e—| x ow ; =— > Analysis + Ad Concept z 2 [— ei, ip z Discovery Woosta Website C3 a @ J] ° a a 7 Bi Websites are Alanalyzes data Aldevelopsreal-time, Ad shown when crawled fromweb crawler concept-based models WHYs match Web crawler initially Finds patte
Slide 8: What is a Concept?
inuvo What is a Concept? > w x = z uw fs z sae efe | “v . \ intent signal / i a a ee \ Intent Signal / ABOUT Concepts are why-based units of Collections of concepts knowledge about people, places, things, signalintent to purchase products, ideas, or even emotions - or aninterest associated essential
Slide 9: Our AI Solves "Why?"
inuvo Our Al Solves “Why?” Everyone buying the same WHO-based audiences > w x = z uw fs z F =) ° a ¢ Custom CONCEPT-based audiences identifying WHY & WHENinterest is shown
Slide 10: Our AI Drives Performance
> w x = z uw fs z F =) ° a ¢ Our Al Drives Performance Faster Updates Models are updated every 5 minutes to reach audiences when interest is fresh rather than targeting stale data. New Audiences By crawling and analyzing the entire web, IntentKey discovers and targets niche audiences that advertiser
Slide 11: The Inuvo Client
THE INUVO CLIENT inuvo The Inuvo Client Target Client Initiated Actions Mid-Size Media Agencies f \ a. 19+ 16,735+ agenciesin the US & Canada Growing sales, marketing, & supportteams fT ———————— YTD PR awareness / mentions Inuvo market penetration 20+ 1%
Slide 12: Sampling of Brands
inuvo Sampling of Brands > We deliver = performance that AMC ease soutwes, Broom : beats incumbent — 2 sincumbent gy hen e - media by up to ad Se i 0 X B DB Playstation L roe a 667% . oe : [Bea] d:sh BE vicrosot "70" RRR] ARIZONA NOKID [CB2| Maxe(ayisn Que "Ploversock
Slide 13: Attractive Growth Profile
inuvo Attractive Growth Profile $24 $22.6 $197 $186 e y . $168 170 samen $167 $16 = aoe 12.9 wee $12 : sucigg wig . seseegeneeh "S106 $9.2 $8 $7.6 | 02-2020 Q3-2020 Q4-2020 Q1-2021 Q2-2021 Q3-2021 04-2021 Q1-2022 @2-2022 Q3-2022 Q42022 Q12023 Q22023 e w = € (NYSE Quarterly Revenue in Millions INUYV
Slide 14: Investment Highlights
inuvo Investment Highlights y ADisruptive, Competitive Market y Big Privacy Changes ) % I C) = C) I e z wi 2 b ) w > z Inuvo operates in a $150B market, poised to take market share as the obsolescence of cookie & consumer data significantly impacts media spend. Proven Performance Inuvo not only solv
Slide 15: Get in Touch!
inuvo = a Barry Lowenthal, President INUVO soon Get in Touch! . Wally Ruiz, CFO Investor Relations: David K. Waldman/NatalyaRudman ‘Crescendo Communications, LLC Wallace.Ruiz@inuvo.com Email NUV@crescendo-icom Tet (22) 67-1021