Xpon Technologies Group Ltd. · ASX:XPN
Xpon Technologies — Investor Day (October 2022)
35 slides from Xpon Technologies's investor day presentation, Oct 24, 2022
Slide 1: Investor Day
For personal use only Investor Day 24 October 2022
Slide 2: Disclaimer
Disclaimer This Presentation and has been prepared by XPON Technologies Group Limited ACN Certain statements in this Presentation, particularly those regarding possible or assumed For personal use only 635 810 258 (XPON or the Company). Shares in the Company are listed on ASX (ASX future performance
Slide 3: Acknowledgement of Country
Acknowledgement of Country For personal use only We open this gathering by acknowledging the traditional custodians of the land we are meeting on today. We pay our respects to their Elders, past, present and emerging, for they hold the hopes, dreams, traditions and cultures of Aboriginal Australia.
Slide 4: Agenda
Agenda For personal use only 1. Welcome 2. Intro to XPON 3. Industry landscape 4. Go to market 5. break 6. Products and value proposition 7. Financial strategy 8. Panel Q&A © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 4
Slide 5: XPON is a Cloud and MarTech company
Company overview: XPON is a Cloud and MarTech company [ ] For personal use only and use it We help businesses make sense of their to unlock customer data, exponential growth. © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 5
Slide 6: Intro to XPON
For personal use only Intro to XPON Matt Forman Group Managing Director, Founder, XPON Technologies Group POWERED EXPONENTIALLY | 6
Slide 7: Who you will hear from today
Who you will hear from today For personal use only Jennifer Killian Matt Daniels Simon Pereira Ben Fogarty Chris Rozic Leanne Wolski Chief Marketing & Chief Technology & Chief Commercial Co-CEO XPON Co-CEO XPON Chief Financial Experience Officer Security Officer Officer (UK) (AU) Officer POWERED EXP
Slide 8: Mission
Mission For personal use only Empower marketing and customer experiences of the future. POWERED EXPONENTIALLY | 8
Slide 9: Company snapshot
Company snapshot Share price For personal use only Listed Established August 16 Dec 2019 2021 @20c Major shareholders Shareholders No. % Market Cash* Enterprise Board & management 156,498,856 51.5 Capitalisation* Value* Institutions / Retail 147,109,313 48.5 $47.1m $6.9m $40.2m Total 303,608,169 100
Slide 10: Macro business drivers
Macro business drivers For personal use only Convergence of trends position XPON 3rd party cookies for growth, including: ■ The increased data privacy and security regulation by governments; Data ■ The continued degradation of third-party advertising security XR cookies; ■ The increased demand for p
Slide 11: Industry value chain
Industry value chain For personal use only XPON serves as a catalyst to break down data silos, so the organisation benefits from a secure, holistic view of their consumer. Teams responsible Marketing Operations IT © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 11
Slide 12: Scalable complementary offerings
Scalable complementary offerings For personal use only Solutions Initially lands a customer by deploying and optimising marketing technologies (MarTech) and advertising technologies (AdTech); leveraging Big Data Analytics (BDA) to improve marketing effectiveness; developing consumer-facing applicati
Slide 13: Growth pillars
Growth pillars For personal use only Strengthen Expand value Expand sales & Expand channel Extend Wondaris existing solutions, creation, product marketing relationships platform may include adoption from capacity ecosystem strategic existing acquisitions customers POWERED EXPONENTIALLY | 13
Slide 14: The evolving role of marketing
For personal use only The evolving role of marketing Jennifer Killian CMXO, XPON Technologies Group Elaine Herlihy Chief Marketing & Product Officer, OFX POWERED EXPONENTIALLY | 14
Slide 15: The evolving role of marketing
For personal use only The evolving role of marketing Jennifer Killian Elaine Herlihy CMXO, XPON Technologies Group Chief Marketing & Product Officer, OFX POWERED EXPONENTIALLY | 15
Slide 16: The dynamic privacy landscape
For personal use only The dynamic privacy landscape Matt Daniels CTSO, XPON Technologies Group POWERED EXPONENTIALLY | 16
Slide 17: A look back
A look back For personal use only © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 17
Slide 18: Evolving privacy landscape
Evolving privacy landscape For personal use only Breach 1 happens Erosion of 2 consumer Regulatory changes trust Examples: ■ GDPR ■ CCPA ■ AAP XPON way to break the cycle: Build trust via value exchange and transparency 4 3 Fragmented User Industry changes experiences Examples: Causing: ● Apple Priv
Slide 19: Go to market
For personal use only Go to market Simon Pereira Chief Commercial Officer - XPON POWERED EXPONENTIALLY | 19
Slide 20: Opportunity segmentation
Opportunity segmentation For personal use only XPON serves as a catalyst to break down data silos, so the organisation benefits from a secure, holistic view of their consumer. Teams responsible Marketing Operations IT © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 20
Slide 21: XPON GTM structure
XPON GTM structure For personal use only Omnichannel Digital Marketing Cold Outbound Event Marketing Partnership & Sponsorship Land Expand Performance Marketing Team Customer Success and Delivery Teams Enterprise Business Development Team © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY
Slide 22: Our products
For personal use only Our products Ben Fogarty Co-CEO - XPON Chris Rozic Co-CEO - XPON POWERED EXPONENTIALLY | 22
Slide 23: Connecting our products to meet customers' needs
Connecting our products to meet customers’ needs For personal use only Competitive advantage comes How to from the ability to: optimise Learn about our revenue? 1 customers faster How to 2 Ability to turn that attract high learning into action faster value audiences? © 2022 XPON Technologies Group L
Slide 24: Connecting our products to meet customers' needs
Connecting our products to meet customers’ needs For personal use only How to optimise revenue? How to attract high value audiences? Partner technologies © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 24
Slide 25: Missing link? Acting upon improved data > CX
Missing link? Acting upon improved data > CX For personal use only Teams responsible Marketing Operations IT © 2022 XPON Technologies Group Limited POWERED EXPONENTIALLY | 25
Slide 26: XPON case study: Land & Expand
XPON case study: Land & Expand For personal use only Lack of confidence in Nascent Digital Maturity: Pandemic hits and UniSC Increased Digital Maturity. Problem media efficacy & ROI Un-optimised organisational need to rethink student Next blueprint initiative: Statement & technology ecosystem - recr
Slide 27: Client Outcomes: University of Sunshine Coast (UniSC)
Client Outcomes: University of Sunshine Coast (UniSC) For personal use only 10k 46% 3.7x* registered % of long-term visitor Average attendees expectations were pages exceed by Note: *9.3 pages compared to 2.5 pages /session on static pages of UniSC’s website **https://www.crn.com.au/feature/crn-impa
Slide 28: Financial strategy
For personal use only Financial strategy Leanne Wolski CFO, XPON Technologies Group POWERED EXPONENTIALLY | 28
Slide 29: Q1 FY23 results: Key metrics
Q1 FY23 results: Key metrics For personal use only Strong growth in Q1 FY23 vs. Q1 FY22 $ 66% 1 $ % $ 61% 18.2m 4.3m 3.0m 44 ANNUALISED RECURRING REVENUE (ARR) REVENUE GROSS PROFIT 7ppt 2 % $ % 69 GROSS PROFIT MARGIN 6.9m CASH 99.8 RECURRING REVENUE Note: 1,This operating metric has not been subject
Slide 30: ARR growth
ARR growth1,2 Strong continued momentum with 66% growth YoY. For personal use only $1.8m Q1 FY23 $1.9m Q4 FY22 $1.4m Q3 FY22 $2.1m Q2 FY22 $1.8m $18.2m Q1 FY22 $16.4m ARR ARR Sept 2022 June 2022 $9.2m ARR June 2021 Note: 1. Refer to glossary for definitions 2.This operating metric has not been subje
Slide 31: Unit economics
Unit economics1,2,3 For personal use only XPON continues to exhibit compelling unit economics underpinned by the successful ʻland and expand’ strategy % $ $ 99.4 639k 57k $ AVERAGE MONTHLY CUSTOMER RETENTION RATE LIFETIME VALUE PER CUSTOMER CUSTOMER ACQUISITION COST (CAC) 136m % 172 11x 9 mth TOTAL
Slide 32: Formula for sustainable growth
Formula for sustainable growth x For personal use only powered by strong unit economics Once-in-a-generation + = opportunity (LAND) operating leverage ➡ targeting cash flow Using our platforms, technology, and people break-even for full (EXPAND) year FY24 © 2022 XPON Technologies Group Limited POWER
Slide 33: Operating leverage
Operating leverage Headroom available to achieve industry benchmarks for both For personal use only revenue and gross profit per headcount Q1 FY23 Annualised Rev per Headcount vs Q1 FY23 Annualised Gross Profit per Headcount Benchmarks vs Benchmarks © 2022 XPON Technologies Group Limited POWERED EXP
Slide 34: Q&A panel
Q&A panel For personal use only Matt Forman Leanne Wolski Jennifer Killian Simon Pereira Matt Daniels POWERED EXPONENTIALLY | 34
Slide 35: Thank you
For personal use only Thank you xpon.ai/investors
XPON Technologies Group — Investor Day (October 2022) on 6ix