Slide 1: A Digital Publishing and Advertising Technology Company
NYSE MKT: INUV Richard Howe, CEO Wally Ruiz, CFO A Digital Publishing and Advertising Technology Company
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate
Slide 3: Who is Inuvo?
• Scalable TTM Revenue $75m, Non-GAAP Net Inc* $3m, GAAP Net Inc $1.1m • Simple Cap Structure - 24.8m fully diluted shares, no bank debt and $4m cash • Fast growing – 42% in 2015, 27% on Q2-2016 TTM basis • Delivering profits since 2013 and cash flow since 2012 • With proprietary content, ad-tech, m
Slide 4: Strong Revenue Growth
Mi lli o n s of D o llar s Strong Revenue Growth Strategic objective to get to $100M run rate by Q4 – 2017, a 27% CAGR off Q1-2014 Have been and expect to be profitable on GAAP basis annually throughout. Information in this presentation is considered Confidential and Proprietary to INUVO and should
Slide 5: The Inuvo Growth Strategy
Develop relationships with Publishers where inuvo proprietary technologies are used to develop custom Native Ad-Units Native Advertising Solutions Invest in building Digital Publishing business as laboratory for building Ad-Units. Invest in Analytics & Machine Learning. Content & R&D Ensure every pi
Slide 6: A Network of Owned Properties (69%)
A Network of Owned Properties (69%) Written by Inuvo, marketed by Inuvo and served with ads from Inuvo Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 7: Content Developed & Owned by INUV
Content Developed & Owned by INUV Engaging our consumers with Inuvo produced content Video Slide Shows Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission. Written PodCasts
Slide 8: A Network of Publishing Partners (31%)
A Network of Publishing Partners (31%) Web properties that display INUV Ad-Tech Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 9: Supported by Ad-Tech Platform
A Single Piece of Code • Allows for remote control of ad units • Runs multiple ad units on same page • Automatic upgrades of new ad units With Detailed Results Reporting • Online reporting dashboard Supported by Ad-Tech Platform Information in this presentation is considered Confidential and Proprie
Slide 10: A Strategy That Leverages Digital Publishing to Develop Ad-Tech
A Strategy That Leverages Digital Publishing to Develop Ad-Tech and Ad-Tech to Drive Traffic to Digital Publishing
Slide 11: Compare Against Competitors
Compare Against Competitors Inuvo Ad-Tech INUV Websites = Ad-Tech Factory We design Ad-Units that work for INUV and serve ads sourced by INUV Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permiss
Slide 12: INUV Ad-Tech is Distributed to Others
Inuvo Ad-Tech INUV Ad-Tech is Distributed to Others Ad-Units that work for INUV will work for others so we offer that service to publishers Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permissio
Slide 13: Ad-Tech Becomes Traffic Source
Send Traffic Back to INUV Properties INUV Ad-Tech Becomes Traffic Source Every page view with INUV ad-tech becomes an opportunity to drive traffic back to INUV owned websites Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared wi
Slide 14: INUV Network = Interests Collector
INUV Partner Bed Bug Ads Bed Bugs Consumer Interest INUV Network = Interests Collector Visits to any INUV website or partner website become retargeting opportunities Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others
Slide 15: A Business With Significant Scale
• Profitable $75m TTM microcap technology company. • Network of owned properties with >8m unique visitors monthly. • Network of thousands of published pages using INUV ad-technology. • Proprietary content and patented technology platforms. • Scaling already to hundreds of millions of ads served annu
Slide 16: Sending Visitors to Leading Brands
Sending Visitors to Leading Brands Every day, INUV sends visitors to thousands of recognizable merchants Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 17: Relative to peers, INUV is outperforming
Relative to peers, INUV is outperforming Despite smaller scale, Inuvo is still outperforming its peer group financially Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission. Median TTM Fundam
Slide 18: Contact Us
Contact Us
Slide 19: Investor Newsletter: Keeping Up with Inuvo
Go to inuvo.com/investor-email to sign up today Investor Newsletter: Keeping Up with Inuvo Download the Inuvo App! Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 20: Appendix
Appendix In addition to disclosing financial results in accordance with United States generally accepted accounting principles (“GAAP”), our presentation contains the non-GAAP financial measure “Non-GAAP net income”. Non-GAAP net income is not a measure of performance defined in accordance with GAAP